BroadVision Marketing Blog

A content strategy is critical for an effective inbound marketing plan. And getting the word out about your business is the main objective.

It's been said truthfully that “No one cares about your business as much as you do.” And because this is true, it stands to reason that no one is going to care enough about your business to talk about it as much as you do.

Topics: inbound marketing strategy, Marketing Plan, content creation, Content Marketing Strategy, promotion

Content marketing as a term is relatively new. Content marketing as a strategy is a bit older, but still recent. Content marketing as a tactic is quite old, however. And, while some things never change, many things evolve over time.

One of the failings of many small business marketers (and quite few large ones!) is the lack of cohesiveness and structure to their content marketing efforts. Because the truth is that survey after survey continue to show that the majority of marketers have embraced content marketing to some degree.

Topics: content marketing, Target Audience, Marketing Plan, content creation, Content Marketing Strategy

If you've come to understand that an effective marketing strategy must have a plan, you're ahead of your competition. But to truly succeed at marketing you really need three plans!

[A previous version of this post was published in June 2016. Some things never go out-of-date!]

Topics: Internet Marketing Strategy, Marketing Plan, affordable internet marketing, Marketing strategy, sample marketing plan

A marketing strategy requires a plan. But with so many options how do you decide? A sample marketing plan can help.

Editors note: This article was originally published on July 08, 2015 and has been updated for relevance.

Topics: inbound marketing strategy, Marketing Plan, Marketing strategy, Content Marketing Strategy, sample marketing plan

As a business owner there are a number of marketing strategies you can implement. And using an inbound marketing plan is a strategy that almost all businesses are pursuing. But are you?

All local businesses - online or brick-and-mortar ones - can build their brands and increase sales using inbound marketing locally. Even small business marketers and owners can leverage the Internet, social media and mobile technology to create an impact on their local market.

Topics: content marketing, inbound marketing, local inbound marketing, Marketing Plan, affordable internet marketing, inbound marketing local

You should never attempt anything of consequence without a plan, and this is true for Inbound Marketing. But what makes for a good plan?

A solid marketing plan for Inbound Marketing will give you one of the most powerful and most cost-effective approaches to marketing.

Topics: content marketing, inbound marketing, Marketing Plan, Social Media, Blogging, agency

As a business owner you have probably heard that you need to engage in content marketing. But can your business can really benefit from using content?

There is a lot of "noise" in the social media and marketing space about content and blogging, and so on. But there seems to be little agreement on clearly defined methods, strategies, and - most importantly - real benefits from using content.

Topics: content marketing, inbound marketing, Marketing Plan, Blogging, infographic, Marketing strategy

Topics: content marketing, Sun Tzu, Marketing Plan, Social Media, Content Marketing Strategy

 

Topics: content marketing, Marketing Objectives, inbound marketing, Marketing Plan, Marketing strategy, marketing budget

A Sample Marketing Plan and Inbound Marketing

Having a great sample marketing plan will give you a powerful and most cost-effective approach for your Inbound Marketing. And why inbound marketing? Compared to traditional marketing methods, inbound consistently outperforms and typically costs far less.

Topics: CTA, inbound marketing, Marketing Plan, Blogging, affordable internet marketing