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BroadVision Marketing Blog

4 Things All Great Business Blog Posts Need

Posted by Jaco Grobbelaar on Wed, Aug 23, 2017 @ 12:00 PM

Every business website should have a blog. Don't agree? Well, let's just say that every business looking to generate website traffic should have one. 

Business blogging is a crucial element in an effective inbound marketing campaign. Having a blog for your business can be a great way to generate leads and communicate your brand's story. But just posting an occasional article now and again is not all that effective.

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Topics: Business Blogging, Marketing strategy.business blogging, Corporate blog, inbound marketing strategy, blog posting

4 Ways To Make Your Business Blog Succeed [Infographic]

Posted by Jaco Grobbelaar on Wed, Dec 21, 2016 @ 09:00 AM

An great business blog on your company website is a foundational element for effective inbound marketing. But what makes for a really good blog?

By now you may have learned that having a blog for your business is supposed to be a great way to generate leads and communicate your brand story. And that's true! But you've also probably figured out that just putting out an occasional business blog post now and again doesn't seem to be all that effective.

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Topics: business blog, Business Blogging, Marketing strategy.business blogging, inbound marketing, Niche blogging

10 Blogging Mistakes You Need To Avoid [Infographic]

Posted by Jaco Grobbelaar on Wed, Nov 23, 2016 @ 09:00 AM

Being aware of the most common blogging mistakes will improve your blog and keep you from diminishing your business blogging efforts.

One of the major components of inbound marketing is creating great content. One of the best ways to generate a steady flow of this great content is by publishing a business blog.

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Topics: business blog, Business Blogging, Marketing strategy.business blogging, business blogs, Blogging, content marketing, inbound marketing

A Blog That Works: Business Blogging Basics

Posted by Jaco Grobbelaar on Wed, Jun 08, 2016 @ 12:30 PM

 

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Topics: CTA, Marketing strategy.business blogging, Business Blogging, inbound marketing, business blog

8 Reasons Your Company Needs A Business Blog [Infographic]

Posted by Jaco Grobbelaar on Wed, Sep 23, 2015 @ 11:16 AM

Blogging for business is nothing new. In fact, business blogs have been around since the beginning of time in terms of "social media time" and the advent of blogging in general.

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Topics: Marketing strategy.business blogging, Business Blogging, Blogging, business blog

Business Blogging—What Does It Really Cost?

Posted by Jaco Grobbelaar on Sun, Mar 04, 2012 @ 06:12 PM

The other day I got into a mood where I wanted to know just what the true cost for blogging could be. First, I looked at various factors. Let’s say that you are writing your blog for yourself and not having someone else write it. You will write about what you know. This is called value added. Your expertise is the added value.

    • So it doesn’t cost you anything to write your blog, right? Wrong. What is an hour of your time worth? Let’s say you have figured out that your time is worth $30 an hour. I picked a low number although I am sure that you are worth much more than this. Writing a blog can take quite a bit of time, even if you know your subject. This time will also include posting it to your site and finding pictures to keep the article interesting.



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Topics: Marketing Principles, Marketing strategy.business blogging

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