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BroadVision Marketing Blog

5 Vital Reasons Your Business Needs Video Marketing

Posted by Jaco Grobbelaar on Wed, May 24, 2017 @ 09:33 AM

Many businesses feel that video is either too expensive or simply not that effective. Not only is this not true, there are great reasons for video marketing! 

[This guest post was provided by Chris Hinchly, SEO Technician with Pinnacle Internet Marketing Ltd based in Cardiff, UK.]

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Topics: Video Marketing, video, Content Marketing Strategy, online marketing strategy, mobile search, mobile marketing strategy

Mobile Marketing Strategy: Where is Your Smartphone App Right Now?

Posted by Jaco Grobbelaar on Thu, Feb 21, 2013 @ 07:56 AM

Do you know where your smartphone app is? It’s probably not where you think it is. Did you know that 68% of owners of said smartphones were most likely relaxing at home playing games or killing time? Users call this “Me Time” and there isn’t a social or mobile marketing strategy component in it. How do I know this, you ask. Why, it was in a report presented last October when Advertising Week. There in New York City Christian Kugel, Vice President of Consumer Analytics and Research at AOL and Simon Bond, CMO of BBDO Worldwide gave a presentation titled “Seven Shades of Mobile” representing the seven resulting mobile behavioral moment markets that their research revealed.

Their study showed that, while you have been spending time and money on a location-based mobile marketing strategy to get found by the on-the-go consumer, 68% of consumer mobile phone use occurs in the home, not needing geo-location from your app at all. This totally upends one of the most widely held beliefs about mobile marketing: that its main value is linked to reaching consumers on-the-move. Forget that.

These mobile interactions can be segmented into seven distinct “mobile motivations” that encompass most mobile use.  These include:

    1. Accomplish – managing activities and lifestyle to gain a sense of accomplishment
    2. Socialize - active interaction with other people
    3. Prepare – active planning in order to be prepared for upcoming activities
    4. Me Time – seeking relaxation and entertainment in order to indulge oneself or pass the time
    5. Discover - seeking news and information
    6. Shop – focusing on finding a product or service
    7. Express Myself  -participating in passions and interests
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Topics: BroadVision Marketing Petaluma CA, Inbound marketing agency in CA, mobile marketing strategy, smartphone

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