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BroadVision Marketing Blog

5 Vital Reasons Your Business Needs Video Marketing

Posted by Jaco Grobbelaar on Wed, May 24, 2017 @ 09:33 AM

Many businesses feel that video is either too expensive or simply not that effective. Not only is this not true, there are great reasons for video marketing! 

[This guest post was provided by Chris Hinchly, SEO Technician with Pinnacle Internet Marketing Ltd based in Cardiff, UK.]

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Topics: Video Marketing, online marketing strategy, video, mobile marketing strategy, Content Marketing Strategy, mobile search

What's Changing For SEO And Inbound Marketing In 2017

Posted by Jaco Grobbelaar on Fri, Mar 31, 2017 @ 09:00 AM

SEO and especially local SEO is a critical part of Inbound marketing and is constantly changing. So what are the major trends for 2017? 

[An earlier version of this post was published one year ago. This post has been revised and updated to 2017.]

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Topics: content marketing, inbound marketing, SEO, mobile search, affordable SEO, local SEO, voice search

Answering Your Customer's Questions With Your Content Is Critical For Local SEO

Posted by Jaco Grobbelaar on Wed, Mar 29, 2017 @ 09:00 AM

A prize for marketers and business owners, featured snippets - or rich snippets - as they are also known, can drive more search traffic to your site. But how do you make that happen?

Everyone engaged in improving their organic search results wants to be found on the first page. And one of the neat aspects of Google that can make that happen is what is known as featured snippets

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Topics: Google Search, content development, Search Engine Optimization, mobile search, best seo practices, rich snippets, featured snippets

A Responsive Website Is Not Optional For Affordable SEO

Posted by Jaco Grobbelaar on Wed, Mar 15, 2017 @ 09:00 AM

There are many factors - or signals - that determine a website's search engine ranking. And a mobile-friendly website is one the biggest. And it's not optional any longer.

More Internet searches are done on smart phones and tablets now than on laptops and desktops, according to Google, yet only 44 percent of business websites are optimized for mobile. It's been estimated that mobile search would exceed desktop searches by 27.8 billion queries in 2016. (BIA/Kelsey).

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Topics: mobile search, affordable SEO, local SEO, website design, responsive design, mobile-friendly design

7 Tips For Better User Experience On Your Website

Posted by Jaco Grobbelaar on Thu, Mar 02, 2017 @ 08:47 AM

The most critical components of an effective website is not SEO or calls-to-action. The most important thing for your site is the user’s experience.

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Topics: CTA, website traffic, Web content, web marketing tips, mobile search, user experience, UX, website design

Great Local SEO Needs A Great Local Landing Page

Posted by Jaco Grobbelaar on Wed, Oct 12, 2016 @ 12:00 AM

There are a number of critical elements that make up effective local SEO. But one of the most important is your landing page.

There are many ways to increase your web traffic using an inbound marketing strategy and local SEO, but one of the best is providing offers for prospects that bring them to a landing page. But just having a landing page is not all there is to the process.

In fact, your landing page needs to be optimized in order to maximize your actual conversions.

Breaking Down the Local Landing Page

While there are a number of approaches to crafting a killer landing page, it turns out there are some specific practices you should follow to to increase your potential for driving web traffic to your site.

The last thing you want to happen to a visitor to your landing page is confusion. Your landing page should be compelling, clean and designed to bring your visitor along a simple path.

The marketing firm, Nifty, did a recent study having gathered data from the top ranking websites in five industries (Legal, Storage Units, Dentistry, Pest Control, Construction), in the 50 largest metropolitan areas in the United States. And a number of smaller ones just to mix it up.

Their goal was to look at five different industries and see what they were all doing to get that coveted top spot in the local pack, among other things.
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Topics: call-to-action, Landing page optimization, Landing pages, local inbound marketing, SEO, mobile search, local SEO

7 Mistakes You Do Not Want To Make With Local SEO

Posted by Jaco Grobbelaar on Wed, Oct 05, 2016 @ 09:00 AM

Setting up and maintaining Local SEO best practices is not difficult. But neither is making these seven deadly mistakes.

Local SEO has become a critical search engine marketing strategy in recent years. For example, the use of the search phrase “Near me” has increased thirty-four times since 2011, and it’s doubled in the last year alone.

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Topics: Google Search, SEO, Search Engine Optimization, organic keyword search, mobile search, local SEO

Why Local SEO Matters And Why You Should Care

Posted by Jaco Grobbelaar on Wed, Aug 31, 2016 @ 12:00 PM

More and more searchers (especially on mobile devices) are looking for local businesses. Local SEO can help your business stand out and be seen.

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Topics: Google Search, local internet marketing, SEO, content creation, mobile search, local SEO

6 New SEO Trends For 2016 [Infographic]

Posted by Jaco Grobbelaar on Wed, Dec 02, 2015 @ 11:22 AM

Whether you are a business owner functioning as your own marketer, or a sales and marketing manager struggling to keep up with the evolution of SEO, you need to keep ahead of the trends. But how do you know what's changing and when?

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Topics: content marketing, keyword research, SEO, organic keyword search, mobile search, SEO company

Why a Mobile Friendly Website Is Critical to Search Ranking Success?

Posted by Jon Sooy on Mon, Apr 06, 2015 @ 10:00 AM

Because Google said so. No, really - it was more than a year ago that internet usage on smartphones and tablets first surpassed access from PCs, and browser-based access is an increasingly major part of the market.

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Topics: mobile search, effective internet marketing

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