Do you know everything there is to know about YouTube? How many videos have you put out on your very own YouTube channel? Are they SEO optimized, using great tags, SEO in your title, professional grade? Did you go the expensive route or the do-it-yourself route? How has this worked out for you? Yes, well when it comes to the strengths of YouTube, I was struck by three major contradictions, or myths, if you will. I found these myths in my research and read a different angle in a SEOmoz article by Phil Nottingham, The Marketing Value of YouTube.
YouTube belongs to Google, so they’re going to favor your site and the front page of Google will always look for a video regarding any subject of any keywords search for.
Myth 1 variation: YouTube can be a shortcut for those who want to get high rankings for free. Google owns YouTube and often automatically gives relevant YouTube videos first page ranking. If you have added your website URL in the video description section, chances are that YouTube can boost your site’s rankings dramatically and help you generate a lot of site traffic.
As you can see this myth and variation have to do with the fact that Google purchased YouTube. People have assumed that since that is true, Google will give a higher rank to a YouTube video. Therefore, if you have a YouTube video in your blog article, the Google will rank the article higher than if you did not have the video. Likewise if you have your URL link in your video, that fact will help your video pull more site traffic.