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BroadVision Marketing Blog

6 Internet Marketing Tips on Newsjacking--Hijacking the News?

Posted by Jaco Grobbelaar on Mon, Feb 11, 2013 @ 07:38 AM

Newsjacking—love it, hate it, never heard of it? How can an internet marketing tip that has been around since 2011 when David Meeman Scott wrote Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage not be a part of common marketing terminology? You need all the internet marketing tips you can get to help you publish interesting blogs. So what is newsjacking? Scott, describes it as “the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.”

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Topics: blog, Inbound marketing agency in CA, internet marketing tips, Jaco Grobbelaar BroadVision Marketing Petaluma CA, newsjacking

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