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BroadVision Marketing Blog

A Quick Guide To Great Marketing Emails

Posted by Jaco Grobbelaar on Wed, Aug 29, 2018 @ 03:19 PM

Email marketing is a viable and powerful tactic for generating leads and nurturing prospects. But every marketer utilizing email is faced with a variety of competitors for their recipient's time and attention. 

 

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Topics: email marketing strategy, email, email marketing, call-to-action, nurturing leads

Lead Nurturing-What Is It and What It Isn’t

Posted by Jaco Grobbelaa on Thu, Jul 21, 2011 @ 10:02 PM



[caption id="" align="alignleft" width="240" caption="Customer service"] [/caption]


Lead nurturing is a concept that is easily confused with sending out brochures or marketing copy focused on product information or company announcements. This is not the same thing as nurturing a lead.

To nurture means:  foster, help develop or help grow;  the act of nourishing or nursing; tender care; education; training; that which nourishes; food; diet; sustenance; the environmental influences the contribute to the development of an individual. Sending out information about you or your company is not the same thing as “feeding” your leads. When you talk about yourself, you are not focused on what the leads need or your relationship with them.

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Topics: Social Media, Marketing Principles, Marketing Plan, marketing, Business Owner, Using Different Media, Company, lead, Marketing and Advertising, Sales, Salesforce.com, Sales lead, nurturing leads

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