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BroadVision Marketing Blog

Want To Attract Leads? Use A Lead Magnet!

Posted by Jaco Grobbelaar on Tue, May 16, 2023 @ 05:00 AM

[This article first appeared here in March 2019 and has been updated and revised.]

 

Whether you’re building an email list, driving traffic to your website, or nurturing prospects, using a lead magnet is a surefire method for getting a response.

As the name suggests, a lead magnet is an offer of some type that is designed to attract leads, to incite the interest of potential customers or clients. And they are essential for digital marketing.

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Topics: landing page, website traffic, attract customers, Opt in e-mail, lead magnet

Tap Into The Super Powers Of Email Marketing [Part 2]

Posted by Jaco Grobbelaar on Wed, Oct 11, 2017 @ 09:09 AM

Email has already demonstrating not only its staying power, but also its power to engage. Using email is a sure tactic, but how do you do it well?

In Part 1 of our email marketing super powers series we looked at the compelling facts and reasons for using email as a predominate marketing tool. In today's post we will consider all the wonderful things you can do with email to make it work for you.

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Topics: Opt in e-mail, Email lists, inbound marketing, email marketing, newsletter, list building

Incoming Lead Processing Campaigns—Starting a Relationship

Posted by Jaco Grobbelaa on Sun, Feb 05, 2012 @ 05:51 PM

Lead nurturing is no different from building any long–term relationship. You need to foster respect and trust, be a good listener and keep things interesting.

Nurturing your leads will increase your sales. How is that done effectively?

 

 

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Topics: marketing, Marketing Syntax, Company, Advertising and Marketing, Opt in e-mail, BroadVision Marketing, Facebook, Marketing Principles, Business Owner, Jaco Grobbelaar, Business

Incoming Lead Processing Campaigns—Starting a Relationship

Posted by Jaco Grobbelaa on Tue, Jul 12, 2011 @ 12:15 PM



[caption id="" align="alignright" width="300" caption="Typical advertising mail"] [/caption]


Lead nurturing is no different from building any long –term relationship. You need to foster respect and trust, be a good listener and keep things interesting.

Nurturing your leads will increase your sales. Just how is that done effectively?

Read More

Topics: marketing, Company, Advertising and Marketing, Opt in e-mail, Email lists, Advertising mail, Permission marketing, Marketing Plan, internet marketing, Marketing Principles, Business, Branding

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