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BroadVision Marketing Blog

All About You - The Most Neglected Page On Your Website?

Posted by Jaco Grobbelaar on Fri, Jan 27, 2017 @ 09:00 AM

Most business owners focus on the home page of their website and understandably so. But there is another page that is the next most visited on your site.

For some websites, such as e-commerce sites, there may not be a perceived need to have an "About Us" page, but even these businesses can benefit from these ubiquitous yet overlooked pages. In fact, according to Neil Patel in a post he published at HubSpot, 

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Topics: Optimization, Landing pages, web marketing tips, website, company page, about page

Optimize Your Web Traffic With Killer Landing Pages [Infographic]

Posted by Jaco Grobbelaar on Wed, Aug 05, 2015 @ 04:04 PM

There are many ways to increase your web traffic and one of the best is through offers to prospects that bring them to a landing page. But just having a landing page - or 40 or more! - is not all there is to the process. Your landing page should be optimized, as well, in order to maximize your actual conversions.

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Topics: website traffic, Landing page optimization, Optimization, Landing pages, white papers

3 Reasons Why You Need a LinkedIn Company Page

Posted by Jaco Grobbelaar on Tue, Nov 25, 2014 @ 02:30 PM

Having a LinkedIn company page is no longer an option for businesses serious about their customers. You need to have one if you don't already. But having one is not enough - optimizing the potential of your LinkedIn page is critical for making your page work for you effectively.

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Topics: Networking, Optimization, LinkedIn, company page, LinkedIn Company Page

Landing Page Management Processes (3)

Posted by Jaco Grobbelaa on Thu, Jun 30, 2011 @ 11:23 PM



[caption id="" align="alignleft" width="210" caption="Khafres pyramid in Giza, Eqypt"] [/caption]




A military tactical model can help you optimize your landing page. Your landing page itself is the very tactical initiative on the front line, but it needs to be directed by higher level strategies made up of useful intelligence and market learning from the battlefield. Since the point of your landing page is conversion and sales, you need to examine not just your landing page per se, but a pyramid of seven successive levels that will bring you the win.

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Topics: marketing, Marketing and Advertising, landing page, Google, Conversion rate, Landing page optimization, Optimization, Facebook, Social Media, Marketing Principles, Business

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