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BroadVision Marketing Blog

Citations And Why They Matter For Local SEO

Posted by Jaco Grobbelaar on Fri, Feb 10, 2017 @ 09:00 AM

Citations are a key component of the ranking factors for local SEO. Typically, businesses with more citations tend to rank higher than those with fewer citations. But what are they?

Your business should strive to build a broad base of citations. These not only increase the visibility of your business, but it will also boost the "trust" factor for search engines when calculating the validity of your business's existence. According to Moz, "High-quality, authoritative citations are also viewed by experts as the #1 ranking factor in competitive local search markets."

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Topics: local SEO, Search Engine Optimization, organic keyword search, citations, backlinks, directories

7 Mistakes You Do Not Want To Make With Local SEO

Posted by Jaco Grobbelaar on Wed, Oct 05, 2016 @ 09:00 AM

Setting up and maintaining Local SEO best practices is not difficult. But neither is making these seven deadly mistakes.

Local SEO has become a critical search engine marketing strategy in recent years. For example, the use of the search phrase “Near me” has increased thirty-four times since 2011, and it’s doubled in the last year alone.

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Topics: local SEO, SEO, mobile search, Google Search, Search Engine Optimization, organic keyword search

6 New SEO Trends For 2016 [Infographic]

Posted by Jaco Grobbelaar on Wed, Dec 02, 2015 @ 11:22 AM

Whether you are a business owner functioning as your own marketer, or a sales and marketing manager struggling to keep up with the evolution of SEO, you need to keep ahead of the trends. But how do you know what's changing and when?

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Topics: content marketing, keyword research, SEO, organic keyword search, mobile search, SEO company

Are You Ready For SEO In 2015?

Posted by Jaco Grobbelaar on Fri, Feb 20, 2015 @ 09:30 AM

You've heard the saying, "The more things change, the more they stay the same." And while the French novelist Jean-Baptiste Alphonse Karr would have had no idea of an Internet when he wrote these words back in 1849, they could well have been written about Search Engine Optimization, or SEO.

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Topics: inbound marketing, SEO, organic keyword search

Mass Panic: The Death of Google Organic Keywords

Posted by Jaco Grobbelaar on Thu, Mar 21, 2013 @ 07:55 AM

I tried to find an explanation for why Google no longer gives information on all the organic search words our clients use to find us. Have you seen all the articles circulating since the start of the year on the death of Google organic keywords? One from Hubspot, written by Hartley Brody, has as a title, Is 2013 the Year Marketers Lose Keyword Research?A company, Resource, announced Empty Analytics: How “Not Provided” Keyword Data Affects SEO. Here’s another one: The rise of (not provided). Is Google making it impossible to measure natural search ? Get the picture? I tried to find a simple explanation for what Google is doing when it lists these lost organic keywords as (not provided) thereby not telling us what keywords a client used. But most of the article writers assumed that the reader knew how this designation for lost organic keywords as (not provided) came to be. The one with the most understandable explanation was the Hubspot blog by Hartley Brody.

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Topics: BroadVision Marketing Petaluma CA, Inbound marketing agency in CA, SEO, (not provided), Search Engine Optimization, organic keywords, organic keyword search

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