So you think you’re ready to hand your SEO efforts off to the experts. That can actually be a smart move. But before you sign anything, you need to ask some hard questions.
Successful businesses routinely outsource functions to vendors and such as bookkeeping and payroll, for example. The thinking is that it is often far more cost-effective to pay a third-party to manage these tasks than paying staff to do them. But there’s more to outsourcing than savings.