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BroadVision Marketing Blog

7 Reasons To Push Content Marketing For Your Brand

Posted by Jaco Grobbelaar on Fri, Oct 27, 2017 @ 08:55 AM

Content marketing is not a magic bullet for solving your lead generation woes. But it might be the next best thing! Here are some key statistics to support that claim.

Traditional marketing tactics, including pay-per-click advertising, and other outbound methods, continue to be used by many, if not most businesses day in and day out. While these tactics can work - and often do - they prove to be costly. On the other hand, content marketing tactics has been shown to be far more cost-effective.

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Topics: Content Marketing Strategy, pay-per-click, content marketing, inbound marketing, lead generation

Pay-Per-Click And Inbound Marketing: Different But Compatible?

Posted by Jaco Grobbelaar on Mon, Aug 07, 2017 @ 08:53 PM

Many marketers using inbound marketing still feel there is no place for Pay-per-Click (PPC) in their strategy. But could that be a bit short-sighted?

 

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Topics: PPC, pay-per-click, online marketing strategy, inbound marketing, search enging marketing, Google Search

Two Search Engine Marketing Tactics For Boosting Your Traffic [Infographic]

Posted by Jaco Grobbelaar on Wed, Apr 12, 2017 @ 09:00 AM


When it comes to search engine marketing there's no reason a business shouldn't engage in both SEO and PPC tactics for affordable Internet marketing. 



Internet marketing experts will often disagree as to which search-based tactic, or approach to use for boosting traffic to your site.

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Topics: Search Engine Optimization, SEO, pay-per-click, PPC, inbound marketing, search enging marketing, affordable internet marketing

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