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BroadVision Marketing Blog

Inbound Marketing Analysis and the Super Bowl 2014

Posted by Jaco Grobbelaar on Mon, Feb 10, 2014 @ 07:55 AM

I wrote an article about inbound marketing analysis and the Super Bowl last year that works just as well for this year's Super Bowl. It doesn't matter which side you placed bets on, the big winners were those brands that paid to be played during the half time. But this year there were some unexpected non-half-time players who scored big as well.

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Topics: Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, media sharing, Social Media, internet

Another Keyword Article about Google Hummingbird and SEO Part 1

Posted by Jaco Grobbelaar on Mon, Feb 03, 2014 @ 07:50 AM

What is up these days with the Google Hummingbird and SEO Keyword Ranking? Looking at the few good keyword articles that have come out since the start of the year, I now have many unanswered questions. This is turning into a series of keyword articles because there is so much information.

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Topics: good keyword article, keyword article, Petaluma CA

A Marketing Automation Strategy for Campaign Creation - Infographic

Posted by Jaco Grobbelaar on Mon, Jan 27, 2014 @ 07:59 AM

Creating a sustainable inbound marketing campaign necessitates knowing how to use a marketing automation strategy. Why you ask? Well, a successful inbound marketing campaign usually results in a rather dramatic increase in visitors to your website and without marketing automation it will be dificult to:

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Topics: marketing automation Strategy, inbound marketing campaign creation, Petaluma CA

Your Local Internet Marketing Strategy vs. Your Marketing Mix

Posted by Jaco Grobbelaar on Mon, Jan 20, 2014 @ 07:55 AM

It has been over a year since I first wrote this article and at the time I didn't connect to the possible local aspect of it. Local Internet marketing is where most of you small to medium businesses owners make your livings. Therefore, I am offering the article to you again with a localized twist this time along with information about your marketing mix so you will be ready for the year ahead. As always if you see anything that you want to talk to me about, please feel free.--Jaco

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Topics: Petaluma CA, inbound marketing agency, local internet marketing, marketing mix, local internet marketing strategy

Best Twitter Analytics: 9 Free Tools as Puzzle Pieces

Posted by Jaco Grobbelaar on Thu, Jan 16, 2014 @ 07:42 AM

Looking for free Twitter analytics? Inbound marketing is not complete without a way to see if certain social platforms cannot be analyzed. I found an article that has 9 sites that don’t require a credit card before you can experiment with the tools. The article is Top 9 Twitter Analytic Tools for Free Twitter Analytics. I discovered as I read this article that while not any single one of these free tools supplies all the analytics a person needs to know, if you use them all like puzzle pieces, you will learn all the analytics you need to see how your Twitter social media campaign is doing.

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Topics: Petaluma CA, local inbound marketing, Twitter Analytics, agency, Twitter analytics tools, Twitter hashtag analytics, twitter campaign, twitter follower analytics

Local Inbound Marketing Tip: The Secret Ingredient of Social Sharing

Posted by Jaco Grobbelaar on Thu, Jan 09, 2014 @ 07:55 AM

Did you think that you could just use social media to launch contests, promotions and branding campaigns on Facebook, Twitter or Pinterest and people would flock to your site? Oh, Small Business Owner? You tried that? How did it work out for you? I have a hint for you about why it didn't work: There is a difference between Social Media and Social Sharing. But don't feel alone, plenty of local inbound marketing brands are in the same leaky boat because they don't know the secret I am about to share with you in order to activate viral sharing.

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Topics: Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, media sharing, Social Media, internet

7 Local Inbound Marketing Tips: How to Entice Organic Visitors

Posted by Jaco Grobbelaar on Mon, Jan 06, 2014 @ 07:59 AM

Do you remember learning about snake oil salesmen? They went from town to town with a suitcase of some kind of toxic substance that they claimed could do everything from cure insomnia to correcting hernias. "Get your bottle of Super Duper Elixar of Snake Oil and watch your organic search traffic boost to 2,500 real organic visitors for a mere $10."
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Topics: organic visitors, Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, internet, infographic

Local Inbound Marketing Question: Where in the World is the Internet?

Posted by Jaco Grobbelaar on Thu, Jan 02, 2014 @ 07:54 AM

Do you remember when I wrote to you that people on the internet don't really visit your website? That article There are No Such Things as Internet Marketing Visitors stated--SEO Logic in their blog post Web Traffic 101 says:

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Topics: Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, internet, infographic

'The Evolution of Resolutions' or 'Are Resolutions SMART Goals?'

Posted by Jaco Grobbelaar on Thu, Dec 26, 2013 @ 07:55 PM

We have been talking about SMART goals instead of making New Year’s Resolutions. So I thought we would take a look at New Year’s Resolutions for a light topic. As we draw closer to the end of the year, many of us begin to start scribbling down aspects of our daily lives that we would like to change.  Some may want to lose weight.  Others will want to exercise more.  Others still will want to abdicate a bad habit.  Collectively, these decisions are the annual New Year’s Resolutions and they have become as common as the singing of “Auld Lang Syne” at the stroke of midnight. Let's look at them in terms of SMART goals, with SMART being an acronym for Specific, Measurable, Attainable, Realistic and Timely.

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Topics: Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, content creation, SMART goals

3 Tips to Inbound Marketing Engagement, Conversion and Nurturance

Posted by Jaco Grobbelaar on Thu, Dec 19, 2013 @ 07:55 AM

It’s been a long time since I talked about basic inbound marketing for a new small business owner. All the articles you have read on this blog are tiny pieces of the broad topic of inbound marketing, but is easy to lose the forest for the trees. So for right now let’s do a satellite 3D map search and look at what inbound marketing is.

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Topics: Petaluma CA, inbound marketing, inbound marketing agency, local internet marketing, local inbound marketing, content creation, infographic

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