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BroadVision Marketing Blog

How To Build Your Brand With Content Marketing [Part 2]

Posted by Jaco Grobbelaar on Wed, Jun 20, 2018 @ 09:01 AM

Your brand can be communicated, enhanced and built through your content marketing efforts. But it's not enough to simply produce great content that reflects and embodies your brand. Somebody's got to see it!

Content creation is critical for building your brand with content marketing, as we established in the first part of this two-part series. But simply publishing a blog post or uploading a video isn't going to cut it. If content is king, as we believe it is, then distribution is the royal chariot!

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Topics: distribution channels, content distribution, Social Media, PPC, Guest Blogging, Branding

7 Advantages Of An Inbound Marketing Strategy

Posted by Jaco Grobbelaar on Thu, Mar 01, 2018 @ 01:00 PM

Traditional marketing is not dead. In fact, it seems to be going as strong as ever. But it is still a poor strategy choice when compared to inbound marketing.

Traditional, or outbound, marketing strategies are typically dependent on paid advertising. The objective is to capture attention, often by "interrupting" a target audience with a print ad, billboard, and radio or television commercials. This approach still has significant influence in the marketing world.

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Topics: outbound marketing, Advertising, Advertising and Marketing, PPC, Social Media, inbound marketing

Pay-Per-Click And Inbound Marketing: Different But Compatible?

Posted by Jaco Grobbelaar on Mon, Aug 07, 2017 @ 08:53 PM

Many marketers using inbound marketing still feel there is no place for Pay-per-Click (PPC) in their strategy. But could that be a bit short-sighted?

 

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Topics: PPC, pay-per-click, online marketing strategy, inbound marketing, search enging marketing, Google Search

Leveraging Pay-Per-Click Tactics With Inbound Marketing

Posted by Jaco Grobbelaar on Wed, Jul 05, 2017 @ 09:30 AM

The purists in the marketing world would say that Pay-Per-Click (PPC) and Inbound Marketing are mutually exclusive. Yet, together, they make a powerful marketing strategy.

We are huge proponents of inbound marketing and high value content as a basis for an effective marketing strategy. And we're not alone. Increasingly, year after year, more and more marketers and brands are turning to various forms of content marketing tactics that are incorporated in an inbound approach. 

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Topics: Advertising, Advertising and Marketing, PPC, Google Search, inbound marketing, content marketing, Landing pages

Promoting Your Business Beyond Inbound Marketing

Posted by Jaco Grobbelaar on Wed, May 03, 2017 @ 09:30 AM

One inescapable fact of business life is that you must promote your business in order to succeed. Inbound marketing is great for this, but you also have additional options.

If you think of promoting and marketing your products or services as a series of campaigns (and why not? marketers do!) it is easier to visualize a strategy. Much like a military campaign, your marketing efforts employ an overarching strategy that is comprised of a number of tactics.

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Topics: affordable internet marketing, social media marketing, PPC, word of mouth, local SEO, inbound marketing, publicity

Two Search Engine Marketing Tactics For Boosting Your Traffic [Infographic]

Posted by Jaco Grobbelaar on Wed, Apr 12, 2017 @ 09:00 AM


When it comes to search engine marketing there's no reason a business shouldn't engage in both SEO and PPC tactics for affordable Internet marketing. 



Internet marketing experts will often disagree as to which search-based tactic, or approach to use for boosting traffic to your site.

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Topics: Search Engine Optimization, SEO, pay-per-click, PPC, inbound marketing, search enging marketing, affordable internet marketing

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