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BroadVision Marketing Blog

Create Your Content Marketing Personas [Tips]

Posted by Jaco Grobbelaar on Wed, Jun 07, 2017 @ 05:19 PM

Content marketing as a basis for effective inbound strategy requires solid knowledge of your audience. But figuring out who those people are and how to attract them requires research.

As a business owner it is not enough to simply say, "I know my customers." and think you have it all figured out. In fact, as much as we would like to think we do have it figured out, if you haven't done the work, you probably don't.

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Topics: personas, Content Marketing Strategy, inbound marketing, target demographic, psychographics, avatars

Successful Marketing Strategy: Who Are You Targeting?

Posted by Jaco Grobbelaar on Thu, Mar 14, 2013 @ 07:56 AM

Would you sell long-term-healthcare insurance to a college student or place ads to sell body piercings to people living in-home care situations? Who you are selling to is a simple idea within your marketing strategy. A key factor to success in today's market place is finding subtle differences to give your business the successful marketing edge. You want to sell your product or service in an appropriate way to different segments of the population or only to those in your niche, those who share experiences, values and goals. You could segment them based on demographics, like their date of birth, income and occupation; or through psychographic life-stage segments, like young families, empty-nesters or careerists.

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Topics: BroadVision Marketing Petaluma CA, target marketing, demographics, Inbound marketing agency in CA, Marketing strategy, cohors, psychographics, boomers, millennials, targeting, targeting market

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