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BroadVision Marketing Blog

Are SMART Goals Really Dumb?

Posted by Jaco Grobbelaar on Thu, Jan 03, 2013 @ 05:55 AM

Some folks think that SMART goals are really dumb. Others worry that they only involved the left part of the brain. What’s your take on them? Did you know that SMART goals refer to an acronym for Specific, Measurable, Attainable, Realistic and Timely. Perhaps a quick review of what these words stand for is in order.

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Topics: resolutions, New Year's, Marketing in Petaluma CA, BroadVision Marketing Petaluma CA, SMART goals

SMART Goals Clobber New Year’s Resolutions—Five to Nothing

Posted by Jaco Grobbelaar on Mon, Dec 31, 2012 @ 08:22 AM

Skip the unattainable resolutions this New Year. Instead, set SMART goals that lead to success. How many years have you made those same New Year’s resolutions only to have broken them by the third week in January? Raise your hands a little higher, please. It seems unanimous. We have all done that, but wait what about you in the back. Why didn’t you raise your hand?

You ditched resolutions as being too vague? It’s true we all say we are going to lose weight this year only to watch the scale tell us we did otherwise. I guess that resolutions are a little vague. So what have you done differently and can we benefit from it in a business sense as well as a personal one?

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Topics: resolutions, New Year's, Marketing in Petaluma CA, BroadVision Marketing Petaluma CA, SMART goals

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