What is the demand generation? Today’s buyers have changed, as stated in the article Demand Generation: “Today’s buyer acquires their information online, through various sources, on a timeframe that makes sense to them. Because of this, marketers must focus on understanding the needs of the buyer and facilitating their buying process, rather than pushing marketing messages at them.”
Have you heard the term “persona” recently? Here are 4 target marketing help tips on beginning to develop a persona. Persona is just the latest buzz word for a segment profile. A segment profile is your description of who your targeted clients are and what do they want. In order to be thorough you need to be able to refine your target segment into a sample customer or persona.
How well do you know your market, their wants and needs? How would you like a different way to seek marketing help? Become successful by learning to target your market in terms of the process of Segmentation, Targeting and Positioning.