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BroadVision Marketing Blog

Does Blogging Still Matter?

Posted by Jaco Grobbelaar on Thu, Sep 20, 2018 @ 07:31 AM

With all the changes in search engine optimization and the vast range of social media platforms available, it's a fair question. Does blogging still matter for content marketing?

 

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Topics: website traffic, Business Blogging, SEO, Blogging, Content Marketing Strategy

3 Tips To Better Business Blogging

Posted by Jaco Grobbelaar on Thu, Jun 07, 2018 @ 03:13 PM

If your business website has a blog then you are already steps ahead of many of your competitors. But a blog that doesn't help your website get found online may is only doing part of it's real job.

If you're an owner struggling to maintain a business blog for your website, or an employee that has been tasked with this chore, you already know it can be just that: a chore. But, the truth is that we often over-complicate the process and the work involved.

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Topics: content marketing, Business Blogging, inbound marketing, SEO, business blog, SERP

Inbound Marketing 101: Back To Basics (Part 1)

Posted by Jon Sooy on Wed, Apr 04, 2018 @ 08:00 AM

There a number of ways to promote your brand and your products or services. Some work better than others depending on the type of business you have. But inbound marketing has been shown to work for just about every business. 

This is as good a time as any to revisit the fundamental meaning and definition of "Inbound Marketing."

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Topics: content marketing, inbound marketing, SEO, Social Media, Blogging

Multi-Channel Distribution Is The Key To Expanded Content Marketing Reach

Posted by Jaco Grobbelaar on Wed, Sep 20, 2017 @ 09:24 AM

Creating great content is the foundation of a successful content marketing strategy. But expanding the reach of that content beyond your company website is critical.

When it comes to  content marketing it is a pretty sure bet that if you create good content, relevant and valuable content, content that your audience needs and wants, then you can drive traffic to your website.

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Topics: SEO, Content Marketing Strategy, content distribution, distribution channels, paid media, earned media, owned media

Why Your Business Blog Can Drive Website Traffic

Posted by Jaco Grobbelaar on Fri, Jun 16, 2017 @ 04:31 PM

Your business blog posts can establish your position as an expert or your company as a leader in your industry. But only if you are actually blogging!

Your company blog can be used to provide valuable information for your audience and become a trusted resource. 

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Topics: content marketing, website traffic, Corporate blog, Business Blogging, inbound marketing, SEO

Your Search Rankings Just Dropped. Don’t Worry! Here’s What to Do

Posted by Jaco Grobbelaar on Tue, Jun 13, 2017 @ 02:56 PM

Dropped search rankings are a marketer’s worst nightmare. Even worse are unexpected drops because you have no idea where to even begin. Thankfully, there are a couple of things you can do to pinpoint the cause of the drop, so keep on reading and find out how to not only identify the issue, but solve it.

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Topics: SEO

Two Search Engine Marketing Tactics For Boosting Your Traffic [Infographic]

Posted by Jaco Grobbelaar on Wed, Apr 12, 2017 @ 09:00 AM


When it comes to search engine marketing there's no reason a business shouldn't engage in both SEO and PPC tactics for affordable Internet marketing. 



Internet marketing experts will often disagree as to which search-based tactic, or approach to use for boosting traffic to your site.

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Topics: inbound marketing, SEO, Search Engine Optimization, affordable internet marketing, pay-per-click, search enging marketing, PPC

Think Diversity With Affordable Internet Marketing

Posted by Jaco Grobbelaar on Fri, Apr 07, 2017 @ 09:01 AM

In many ways, an affordable Internet marketing strategy is not much different than an "old school" approach. There are different tactics you can use to get the attention of your audience. So how do you choose?

Internet marketing is actually a very broad canvas that can be filled with a variety of subjects, so to speak. Chief among these, in our view, is the use of "inbound marketing" strategies as opposed to simple, paid advertising. In other words, owned media versus paid media.

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Topics: content marketing, inbound marketing, Internet Marketing Strategy, SEO, affordable internet marketing, affordable SEO

What's Changing For SEO And Inbound Marketing In 2017

Posted by Jaco Grobbelaar on Fri, Mar 31, 2017 @ 09:00 AM

SEO and especially local SEO is a critical part of Inbound marketing and is constantly changing. So what are the major trends for 2017? 

[An earlier version of this post was published one year ago. This post has been revised and updated to 2017.]

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Topics: content marketing, inbound marketing, SEO, mobile search, affordable SEO, local SEO, voice search

7 Reasons For Moving To An Inbound Marketing Strategy

Posted by Jaco Grobbelaar on Wed, Jan 25, 2017 @ 09:00 AM

Your business deserves the best marketing strategy you can afford. We say inbound marketing is the best approach for your money. Here’s why.

Outbound strategies, often in the form of paid advertising, still has influence. Whether it is television or radio ads, direct mail, or print ads, the medium is still alive and doing… okay.  But, according to the Harvard Business Review, it works less than ten percent of the time.

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Topics: outbound marketing, inbound marketing strategy, Landing pages, SEO, Blogging, content creation

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