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BroadVision Marketing Blog

Multi-Channel Distribution Is The Key To Expanded Content Marketing Reach

Posted by Jaco Grobbelaar on Wed, Sep 20, 2017 @ 09:24 AM

Creating great content is the foundation of a successful content marketing strategy. But expanding the reach of that content beyond your company website is critical.

When it comes to  content marketing it is a pretty sure bet that if you create good content, relevant and valuable content, content that your audience needs and wants, then you can drive traffic to your website.

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Topics: SEO, Content Marketing Strategy, content distribution, distribution channels, paid media, earned media, owned media

Why Your Business Blog Can Drive Website Traffic

Posted by Jaco Grobbelaar on Fri, Jun 16, 2017 @ 04:31 PM

Your business blog posts can establish your position as an expert or your company as a leader in your industry. But only if you are actually blogging!

Your company blog can be used to provide valuable information for your audience and become a trusted resource. 

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Topics: content marketing, website traffic, Corporate blog, Business Blogging, inbound marketing, SEO

Your Search Rankings Just Dropped. Don’t Worry! Here’s What to Do

Posted by Jaco Grobbelaar on Tue, Jun 13, 2017 @ 02:56 PM

Dropped search rankings are a marketer’s worst nightmare. Even worse are unexpected drops because you have no idea where to even begin. Thankfully, there are a couple of things you can do to pinpoint the cause of the drop, so keep on reading and find out how to not only identify the issue, but solve it.

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Topics: SEO

Two Search Engine Marketing Tactics For Boosting Your Traffic [Infographic]

Posted by Jaco Grobbelaar on Wed, Apr 12, 2017 @ 09:00 AM


When it comes to search engine marketing there's no reason a business shouldn't engage in both SEO and PPC tactics for affordable Internet marketing. 



Internet marketing experts will often disagree as to which search-based tactic, or approach to use for boosting traffic to your site.

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Topics: inbound marketing, SEO, Search Engine Optimization, affordable internet marketing, pay-per-click, search enging marketing, PPC

Think Diversity With Affordable Internet Marketing

Posted by Jaco Grobbelaar on Fri, Apr 07, 2017 @ 09:01 AM

In many ways, an affordable Internet marketing strategy is not much different than an "old school" approach. There are different tactics you can use to get the attention of your audience. So how do you choose?

Internet marketing is actually a very broad canvas that can be filled with a variety of subjects, so to speak. Chief among these, in our view, is the use of "inbound marketing" strategies as opposed to simple, paid advertising. In other words, owned media versus paid media.

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Topics: content marketing, inbound marketing, Internet Marketing Strategy, SEO, affordable internet marketing, affordable SEO

What's Changing For SEO And Inbound Marketing In 2017

Posted by Jaco Grobbelaar on Fri, Mar 31, 2017 @ 09:00 AM

SEO and especially local SEO is a critical part of Inbound marketing and is constantly changing. So what are the major trends for 2017? 

[An earlier version of this post was published one year ago. This post has been revised and updated to 2017.]

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Topics: content marketing, inbound marketing, SEO, mobile search, affordable SEO, local SEO, voice search

7 Reasons For Moving To An Inbound Marketing Strategy

Posted by Jaco Grobbelaar on Wed, Jan 25, 2017 @ 09:00 AM

Your business deserves the best marketing strategy you can afford. We say inbound marketing is the best approach for your money. Here’s why.

Outbound strategies, often in the form of paid advertising, still has influence. Whether it is television or radio ads, direct mail, or print ads, the medium is still alive and doing… okay.  But, according to the Harvard Business Review, it works less than ten percent of the time.

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Topics: outbound marketing, inbound marketing strategy, Landing pages, SEO, Blogging, content creation

What Matters Most In Ranking For Local SEO

Posted by Jaco Grobbelaar on Fri, Jan 13, 2017 @ 09:00 AM

There are hundreds of factors that determine how well your website ranks in search results. But there are five factors that matter most for local SEO.

All SEO is not created equal. What works just fine for national or international brands does not always apply to a local brick-and-mortar business. And what worked with SEO in, say, 2010, doesn't necessarily apply in 2017. Consequently, the challenge for small business owners or their marketing managers is in keeping up with what matters in local SEO today.

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Topics: Google Search, backlinks, inbound marketing, SEO, Search Engine Optimization, local SEO

Why Local SEO Must Be A Part Of Your Local Marketing Plan

Posted by Jaco Grobbelaar on Fri, Dec 23, 2016 @ 09:00 AM

Many small businesses want to show up on "page one" in an Internet search. But if your market is local, then showing up in the right places for the right audience is more important.

The reality of small business marketing is that local SEO is becoming more competitive and many small businesses are doing more in this area. All of which is raising the marketing bar. 

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Topics: local inbound marketing, internet marketing, SEO, business blog, local SEO, SEO strategy

Use Reviews To Boost Your Local SEO Results

Posted by Jaco Grobbelaar on Wed, Dec 14, 2016 @ 09:00 AM

It's no secret that people like to talk about their customer experiences. But did you know that your customer's reviews can be a part of your local SEO strategy?

 

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Topics: User-generated content, local inbound marketing, SEO, reviews, SERP, local SEO, SEO strategy

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