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BroadVision Marketing Blog

7 Reasons For Moving To An Inbound Marketing Strategy

Posted by Jaco Grobbelaar on Wed, Jan 25, 2017 @ 09:00 AM

Your business deserves the best marketing strategy you can afford. We say inbound marketing is the best approach for your money. Here’s why.

Outbound strategies, often in the form of paid advertising, still has influence. Whether it is television or radio ads, direct mail, or print ads, the medium is still alive and doing… okay.  But, according to the Harvard Business Review, it works less than ten percent of the time.

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Topics: outbound marketing, inbound marketing strategy, Landing pages, SEO, Blogging, content creation

What Matters Most In Ranking For Local SEO

Posted by Jaco Grobbelaar on Fri, Jan 13, 2017 @ 09:00 AM

There are hundreds of factors that determine how well your website ranks in search results. But there are five factors that matter most for local SEO.

All SEO is not created equal. What works just fine for national or international brands does not always apply to a local brick-and-mortar business. And what worked with SEO in, say, 2010, doesn't necessarily apply in 2017. Consequently, the challenge for small business owners or their marketing managers is in keeping up with what matters in local SEO today.

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Topics: Google Search, backlinks, inbound marketing, SEO, Search Engine Optimization, local SEO

Why Local SEO Must Be A Part Of Your Local Marketing Plan

Posted by Jaco Grobbelaar on Fri, Dec 23, 2016 @ 09:00 AM

Many small businesses want to show up on "page one" in an Internet search. But if your market is local, then showing up in the right places for the right audience is more important.

The reality of small business marketing is that local SEO is becoming more competitive and many small businesses are doing more in this area. All of which is raising the marketing bar. 

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Topics: local inbound marketing, internet marketing, SEO, business blog, local SEO, SEO strategy

Use Reviews To Boost Your Local SEO Results

Posted by Jaco Grobbelaar on Wed, Dec 14, 2016 @ 09:00 AM

It's no secret that people like to talk about their customer experiences. But did you know that your customer's reviews can be a part of your local SEO strategy?

 

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Topics: User-generated content, local inbound marketing, SEO, reviews, SERP, local SEO, SEO strategy

Great Local SEO Needs A Great Local Landing Page

Posted by Jaco Grobbelaar on Wed, Oct 12, 2016 @ 12:00 AM

There are a number of critical elements that make up effective local SEO. But one of the most important is your landing page.

There are many ways to increase your web traffic using an inbound marketing strategy and local SEO, but one of the best is providing offers for prospects that bring them to a landing page. But just having a landing page is not all there is to the process.

In fact, your landing page needs to be optimized in order to maximize your actual conversions.

Breaking Down the Local Landing Page

While there are a number of approaches to crafting a killer landing page, it turns out there are some specific practices you should follow to to increase your potential for driving web traffic to your site.

The last thing you want to happen to a visitor to your landing page is confusion. Your landing page should be compelling, clean and designed to bring your visitor along a simple path.

The marketing firm, Nifty, did a recent study having gathered data from the top ranking websites in five industries (Legal, Storage Units, Dentistry, Pest Control, Construction), in the 50 largest metropolitan areas in the United States. And a number of smaller ones just to mix it up.

Their goal was to look at five different industries and see what they were all doing to get that coveted top spot in the local pack, among other things.
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Topics: call-to-action, Landing page optimization, Landing pages, local inbound marketing, SEO, mobile search, local SEO

7 Mistakes You Do Not Want To Make With Local SEO

Posted by Jaco Grobbelaar on Wed, Oct 05, 2016 @ 09:00 AM

Setting up and maintaining Local SEO best practices is not difficult. But neither is making these seven deadly mistakes.

Local SEO has become a critical search engine marketing strategy in recent years. For example, the use of the search phrase “Near me” has increased thirty-four times since 2011, and it’s doubled in the last year alone.

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Topics: Google Search, SEO, Search Engine Optimization, organic keyword search, mobile search, local SEO

10 Things To Do (And NOT Do) For Local SEO [Infographic]

Posted by Jaco Grobbelaar on Wed, Sep 28, 2016 @ 09:00 AM

Local SEO is not a magic wand that will bring droves of customers to your door. But, done right, it will bring people to your website.

Casey Meraz is the founder of Juris Digital & Ethical SEO Consulting. In a recent post on Moz, he made this statement:

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Topics: Google, content marketing, website traffic, attract customers, inbound marketing, SEO, social media marketing, local SEO

Why Local SEO Matters And Why You Should Care

Posted by Jaco Grobbelaar on Wed, Aug 31, 2016 @ 12:00 PM

More and more searchers (especially on mobile devices) are looking for local businesses. Local SEO can help your business stand out and be seen.

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Topics: Google Search, local internet marketing, SEO, content creation, mobile search, local SEO

Do You Know What's Working In Affordable SEO? [Infographic]

Posted by Jaco Grobbelaar on Wed, Aug 24, 2016 @ 12:30 PM

Affordable SEO and good SEO do not have to be at odds. The key is in knowing what works. And what doesn't.

 

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Topics: content marketing, inbound marketing, SEO, SEO services, affordable SEO, local SEO

5 Reasons A "Cheap" SEO Service Isn't

Posted by Jaco Grobbelaar on Wed, Aug 17, 2016 @ 12:30 PM

SEO services come in all shapes and sizes, it seems. And finding the balance between quality results and reasonable fees is a challenge. 

Every business owner wants to save money. And every small business owner functioning as their own marketer really wants to save money! While saving money on your marketing efforts is a good thing (a great thing really!) going for the cheap SEO services can turn out to be an expensive option.

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Topics: content marketing, Web search engine, SEO, Search Engine Optimization, Marketing strategy, inbound marketing local

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