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BroadVision Marketing Blog

Seven Deadly Sins Of Your Website Design

Posted by Jon Sooy on Thu, Jun 28, 2018 @ 12:32 PM

Most business owners realize that websites are not permanent fixtures and must be updated periodically. But many businesses still commit deadly sins with their new designs. Don't be that business.

Have you ever wondered what makes for a really good website? There are many factors and design is one of the main elements to consider. All the things your website visitor cannot see are important, but what that visitor does see and experience is arguably more important. 

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Topics: website design, Landing pages, email marketing strategy, website traffic, SEO strategy

10 Questions to Ask Before Hiring an SEO Company

Posted by Jon Sooy on Wed, Apr 25, 2018 @ 12:48 PM

So you think you’re ready to hand your SEO efforts off to the experts. That can actually be a smart move. But before you sign anything, you need to ask some hard questions.

Successful businesses routinely outsource functions to vendors and such as bookkeeping and payroll, for example. The thinking is that it is often far more cost-effective to pay a third-party to manage these tasks than paying staff to do them. But there’s more to outsourcing than savings.

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Topics: SEO strategy, SEO company, outsourcing, off page seo, mobile search

Mobile-First Indexing Is Coming - Is Your Website Ready?

Posted by Jaco Grobbelaar on Wed, Apr 18, 2018 @ 12:27 PM

Even if you’re not a marketer, you’ve heard how important it is to have a mobile-friendly website. Now Google is making changes to make mobile-friendly a priority. Are you prepared?

 

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Topics: SEO strategy, best seo practices, mobile-friendly design, mobile search, Google Search

Effective Local SEO And Inbound Marketing Are Not Random Activities

Posted by Jaco Grobbelaar on Fri, Jul 28, 2017 @ 09:44 AM

If you are marketing your business, you are very likely engaged in local SEO and maybe even inbound marketing. But is your approach strategic and planned? 

The truth is that far too many businesses - small and large - are not approaching inbound marketing with any real documented structure. And their local SEO efforts are largely fragmented and inconsistent.

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Topics: SEO strategy, affordable local seo, inbound marketing strategy, affordable internet marketing, Marketing Plan

Top Local SEO Tips Make For A Good Read

Posted by Jaco Grobbelaar on Wed, Feb 15, 2017 @ 09:00 AM

There is no end to the amount of local SEO advice for business owners. In fact, there is so much information it is overwhelming. So where do you start for solid local SEO tips?

It is estimated that there are over 200 different factors that Google's algorithm takes into account as it determines page ranking for search results. However, the vast majority of these - by themselves - have very little measurable impact. And not all of them always apply to every search.

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Topics: local SEO, local inbound marketing, best seo practices, website traffic, SEO strategy, SEO company

Why Landing Pages Matter For Local SEO

Posted by Jaco Grobbelaar on Wed, Jan 18, 2017 @ 09:00 AM

Everyone agrees that the primary purpose of your website is to attract, inform and engage visitors. But everyone does not agree on the best ways to make that happen.

 

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Topics: local SEO, inbound marketing local, Landing pages, Landing page optimization, SEO strategy, website traffic

Using Content To Fuel Your Local SEO Strategy

Posted by Jaco Grobbelaar on Wed, Dec 28, 2016 @ 09:00 AM

The days of simply "showing up" on the Internet and hoping your site will be found are long gone. And if you're a local business, then local SEO is a given. And that means creating great content.

One of the biggest mistakes many small business owners - especially "brick-and-mortar" business owners - tend to make is that content doesn't matter. Not for them. Not a local business with an actual store, shop or office. Just simply having a snazzy website and basic information is sufficient. 

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Topics: local SEO, content creation, content marketing, SEO strategy, Blogging, Search Engine Optimization

Why Local SEO Must Be A Part Of Your Local Marketing Plan

Posted by Jaco Grobbelaar on Fri, Dec 23, 2016 @ 09:00 AM

Many small businesses want to show up on "page one" in an Internet search. But if your market is local, then showing up in the right places for the right audience is more important.

The reality of small business marketing is that local SEO is becoming more competitive and many small businesses are doing more in this area. All of which is raising the marketing bar. 

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Topics: local SEO, business blog, SEO strategy, SEO, internet marketing, local inbound marketing

Use Reviews To Boost Your Local SEO Results

Posted by Jaco Grobbelaar on Wed, Dec 14, 2016 @ 09:00 AM

It's no secret that people like to talk about their customer experiences. But did you know that your customer's reviews can be a part of your local SEO strategy?

 

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Topics: SEO, local SEO, local inbound marketing, SEO strategy, SERP, User-generated content, reviews

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