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BroadVision Marketing Blog

"6 Degrees of Separation" is Old News

Posted by Jaco Grobbelaa on Thu, Dec 01, 2011 @ 05:49 PM

[caption id="" align="alignright" width="300" caption="Old "Six Degrees of Separation" Chart"] [/caption]

Facebook’s data team has announced that there are more like 4.74 degrees of separation between people. The old adage of “ six degrees of separation” that defined social media back when Friendster was the social media site has been replaced. The number represents the average number of people separating any two individuals on the social network.

What does this tell the wise social media Facebook Fan Page owner? What about the new business owner who is unsure about whether to tread the unknown depths of social media at all?

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Topics: Social network, Online Communities, Six degrees of separation, Friendster, Facebook, Social Media, Business, Marketing strategy

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