Achieving your marketing objectives hinges on having a solid strategy and a maintaining a consistent commitment to follow through with your strategy. That may sound fairly obvious.The problem that arises for many marketers, however, is that they tend to start the process backwards.
We have been talking about SMART goals instead of making New Year’s Resolutions. So I thought we would take a look at New Year’s Resolutions for a light topic. As we draw closer to the end of the year, many of us begin to start scribbling down aspects of our daily lives that we would like to change. Some may want to lose weight. Others will want to exercise more. Others still will want to abdicate a bad habit. Collectively, these decisions are the annual New Year’s Resolutions and they have become as common as the singing of “Auld Lang Syne” at the stroke of midnight. Let's look at them in terms of SMART goals, with SMART being an acronym for Specific, Measurable, Attainable, Realistic and Timely.
Here we go again with SMART goals. Are you ready for some buckets? I hope they aren’t the ones with little holes in them. We have talked about how SMART goals are not the same as New Year’s Resolutions, which take less than 3 weeks for you to break and feel guilty about. How are you doing creating some SMART goals instead? Oh, you still haven’t started on them yet? And here we are in the first week of December. What are you waiting for? December 31? I started this discussion with you last December 31, if you remember. Did you make any goals then? No? I thought not.
Seems like we were just singing praises about SMART goals last time and here I am about to question them. I’m sure you must think I am out of my mind, but I’m not. In fact I am in my right mind and that is the problem. Some folks think that SMART goals only use the left part of the brain and that makes them hard to accomplish. If you remember from my last article the "SMART" in SMART goals is an acronym for Specific, Measurable, Attainable, Realistic and Timely.
I got into Goal Setting a little late last winter in my article SMART Goals Clobber New Year’s Resolutions—Five to Nothing. Oh alright, so it posted it December 31. You caught me. But goals are not New Year’s Resolutions that you can work on once a year while nursing your New Year’s Eve hang-over. You know the ones. They start out with “never again.” And in my defense, I did remind you of your goals in Inbound Marketing Tip # 1: New Year's Resolutions in June?
How are your New Year’s Resolutions holding up? Oh, you wrote goals? When was the last time you looked at them? Maybe you need to get them out and dust them off? I thought so. I did the same thing with mine. We all fully intend to review them on a regular basis and have put that into our calendar. When the day to review them popped up, did you have something pressing you had to do instead? Oh yeah. So when the next deadline came along it was easy just to delete it from your email message service. Well, the jig is up for all of us. We need to re-up as my friend in the army did recently.
How are you doing with your New Year’s Resolutions? I see you looking down at the floor. I guess you have already broken those things. What about those of you who intended to work up SMART goals? You haven’t started them yet, have you? Now that we know where we stand, let’s look at goals in another smart fashion.
Some folks think that SMART goals are really dumb. Others worry that they only involved the left part of the brain. What’s your take on them? Did you know that SMART goals refer to an acronym for Specific, Measurable, Attainable, Realistic and Timely. Perhaps a quick review of what these words stand for is in order.
Skip the unattainable resolutions this New Year. Instead, set SMART goals that lead to success. How many years have you made those same New Year’s resolutions only to have broken them by the third week in January? Raise your hands a little higher, please. It seems unanimous. We have all done that, but wait what about you in the back. Why didn’t you raise your hand?
You ditched resolutions as being too vague? It’s true we all say we are going to lose weight this year only to watch the scale tell us we did otherwise. I guess that resolutions are a little vague. So what have you done differently and can we benefit from it in a business sense as well as a personal one?