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BroadVision Marketing Blog

Content Marketing And Non-Profits: A Great Combination

Posted by Jaco Grobbelaar on Fri, Oct 13, 2023 @ 01:00 PM

 

When it comes to content marketing and non-profits, nothing else is as effective. They may be non-profit but they still must "market" their message.

For some, combining "marketing" and charitable originations seems contradictory and somehow crass. But, strictly speaking, marketing is simply promoting what you have to offer. And most non-profits have much to offer!

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Topics: Online Communities, Social Media, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video

Using Social Media to Boost Local SEO

Posted by Jaco Grobbelaar on Wed, Sep 27, 2023 @ 05:00 AM

Social media has become a standard requirement for the marketing efforts of any business. Even local, brick-and-mortar companies.

And, if you are a local business, local SEO is a vital component of your marketing efforts, as well. And the former can boost the latter.

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Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution

Building a Strong Local Backlink Profile: Strategies for Success

Posted by Adam S on Tue, Jul 11, 2023 @ 08:44 AM

Are you having trouble getting your local company recognized online? Building a strong local backlink profile is one of the most efficient techniques to increase your search engine results and drive visitors. But what exactly are backlinks, and how can they benefit your business?

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Topics: Backlink, Guest Blogging, BroadVision Marketing, Social Media, local SEO

The Secret Language of Advertising Claims

Posted by Jaco Grobbelaar on Fri, Dec 09, 2022 @ 05:37 PM

We have been looking at advertising and the needs an item is supposed to fulfill. Now it’s time to look at the language of advertising claims. This is a hot topic because advertising affects sales much more than people think it does. We know advertising works because we can statistically study the results through surveys and sales figures. That most people don’t think they are influenced by advertising shows how naïve people are and how well advertisements work below the radar..

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Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution

Nurturing Your Lead While Juggling All the Advice

Posted by Jaco Grobbelaar on Thu, Dec 01, 2022 @ 01:25 PM

 

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Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution

3 Main Reasons Your Business Needs Digital Marketing

Posted by Jaco Grobbelaar on Wed, Oct 19, 2022 @ 01:46 PM


Everyone says you need their product or service. We get it. But in today's digital world there really is one thing your business needs: Digital Marketing.

Whether you undertake it yourself or hire a digital marketing service, marketing your business online is a necessity for most every business.

 

So, What Is Digital Marketing Exactly?

Every business needs to be seen and heard.

One of the most fundamental and basic requirements for any commercial endeavor, be that a simple lemonade stand or a multi-national services enterprise, is attention. Potential customers or clients must take notice of you.

“If a tree falls in the forest and no one is there to hear it, does it make a sound?”

One could reasonably ask, "If you have a business and no one knows, does it exist?"  

In the days prior to April 30, 1993, there was no Internet, no World Wide Web, no marketing "online" as we often refer to it today. There was only advertising, public relations, and publicity. And word of mouth, of course.

Without any of these platforms promoting the existence of your business, it would not exist for all practical purposes.

Today is no different.

Almost everyone goes to the Internet - usually with their cell phones - to search, to shop, and to find businesses. If your business is never seen online then it may as well not exist. Which is why digital marketing is so essential to your business.

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Topics: Online Communities, complimentary Marketing Strategy Session, Internet Marketing Strategy, Social Media, Marketing strategy, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video

3 More Marketing Mix Ps

Posted by Jaco Grobbelaar on Mon, Oct 17, 2022 @ 10:00 AM

 

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Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution

What Are the Characteristics of Well-functioning Teams?

Posted by Jaco Grobbelaar on Wed, Sep 28, 2022 @ 05:34 PM

The purpose for teams is to combine a group of members to work together to accomplish certain goals that cannot be achieved effectively by an individual. Do you wonder why I keep repeating this? It’s because sometimes teams can get off-track like an elementary school student who starts reading an encyclopedia entry for a class and ends up following a cow path far from the subject because he loses focus.

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Topics: Online Communities, complimentary Marketing Strategy Session, Internet Marketing Strategy, Social Media, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video

3 Main Fundamentals Of An Effective Digital Marketing Strategy

Posted by Jaco Grobbelaar on Thu, May 19, 2022 @ 12:35 PM

Digital marketing isn't really an option in today's world. If your business can't be found online, your business may as well not exist.

Think that's an exaggeration or a bit of journalistic hype? Think again.

 

Digital Marketing for Everyone - The New Normal

Consider your own consumer behavior. How do you look for a service or a product? The statistics tell us that you most likely use your mobile phone to search. 

When you find a likely prospect, what do you do next? Read reviews? Count how many there are and how well they're rated? Do you take time to check out their competition to see how they compare?

And here's what you most likely don't do:

  • Look for a business in your local Yellow Pages
  • Jot down an address or phone number you saw on a billboard
  • Keep a stack of old business cards from service providers you used before

While some people may still do some of these things, most people in most situations go online. For almost everything. Which means if they can't find your business online easily and quickly, you don't exist as far as they are concerned.

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Topics: Online Communities, complimentary Marketing Strategy Session, Internet Marketing Strategy, Social Media, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video

Being Conned by Misleading Advertising Claims

Posted by Jaco Grobbelaar on Sun, Apr 03, 2022 @ 09:16 AM

 

Advertising claims are not what they appear to be. While we tend to look at ads as ineffective, advertisers know better. While people refuse to admit that they are influenced by ads, sales figures show that a well-designed ad campaign has dramatic affects. What become obvious as we study ads is that a lot of what is working is below the radar and people don’t even realize they are big conned.

 

In the 1970s Jefferty Schrank (attributions listed at the end of the article) presented a new way of looking at ads and some of the legal ways advertisers tell part of the truth and part that is not while most people don’t get it.

 

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Topics: Advertising and Marketing, Online Communities, Social Media, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video

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