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BroadVision Marketing Blog

Content Marketing Strategy Must-Haves

Posted by Jaco Grobbelaar on Wed, Sep 26, 2018 @ 09:00 AM

Every operation of a business rests on fundamentals. This includes marketing, and especially content marketing. However, unlike functions such as bookkeeping, content marketing changes. So what are the "must-have" components of a good strategy?

 

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Topics: Business Blogging, Content Marketing Strategy, SEO, Social Media, content distribution

How To Build Your Brand With Content Marketing [Part 2]

Posted by Jaco Grobbelaar on Wed, Jun 20, 2018 @ 09:01 AM

Your brand can be communicated, enhanced and built through your content marketing efforts. But it's not enough to simply produce great content that reflects and embodies your brand. Somebody's got to see it!

Content creation is critical for building your brand with content marketing, as we established in the first part of this two-part series. But simply publishing a blog post or uploading a video isn't going to cut it. If content is king, as we believe it is, then distribution is the royal chariot!

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Topics: distribution channels, content distribution, Social Media, PPC, Guest Blogging, Branding

Inbound Marketing 101: Back To Basics (Part 1)

Posted by Jon Sooy on Wed, Apr 04, 2018 @ 08:00 AM

There a number of ways to promote your brand and your products or services. Some work better than others depending on the type of business you have. But inbound marketing has been shown to work for just about every business. 

This is as good a time as any to revisit the fundamental meaning and definition of "Inbound Marketing."

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Topics: inbound marketing, content marketing, SEO, Social Media, Blogging

7 Advantages Of An Inbound Marketing Strategy

Posted by Jaco Grobbelaar on Thu, Mar 01, 2018 @ 01:00 PM

Traditional marketing is not dead. In fact, it seems to be going as strong as ever. But it is still a poor strategy choice when compared to inbound marketing.

Traditional, or outbound, marketing strategies are typically dependent on paid advertising. The objective is to capture attention, often by "interrupting" a target audience with a print ad, billboard, and radio or television commercials. This approach still has significant influence in the marketing world.

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Topics: outbound marketing, Advertising, Advertising and Marketing, PPC, Social Media, inbound marketing

Content Marketing With Lead Magnets [Part 2]

Posted by Jaco Grobbelaar on Fri, Nov 03, 2017 @ 09:21 PM

Everyone who has spent time browsing the Internet has been exposed to lead magnets. And most people have traded a name and email address for some kind of premium content. 

In our previous post we discussed some of the more important best practices for crafting and using lead magnets. You know, those those stand-alone premium content offers also known as signup offers, “freemiums”, or content upgrades. 

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Topics: lead magnet, ebook, Content Marketing Strategy, visual content, infographic, video, Social Media

Tap Into The Super Powers Of Email Marketing [Part 1]

Posted by Jaco Grobbelaar on Fri, Oct 06, 2017 @ 09:05 AM

Whether you are building a platform for your marketing efforts or simply looking to gain new leads and prospects, there are many tactics that can be used. But email marketing still a powerhouse tactic.

Although we are using the term 'email marketing' for the purposes of this article, email is really a tool, or tactic, that is part of the larger strategy of inbound marketing. Along with your business blog (and you do have one, right?) email can be one of your most effective means of gaining traffic.

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Topics: Email lists, email marketing, Social Media, inbound marketing tips, content marketing, Business Blogging

Using Social Media Sites To Boost Your Content Marketing

Posted by Jaco Grobbelaar on Wed, Oct 04, 2017 @ 09:03 AM

Social media is a swirling, evolving and often confusing realm for many business owners. Yet most know that they should be there in order to promote their businesses. But how?

At the risk of being overly simplistic, social media can do two primary things for a business: increase awareness and build trust. But, you may ask, can't you sell and advertise there, too? Yes, you can. But those are not the predominant benefits of having a social media presence for businesses. 

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Topics: Social Media, content marketing, social media strategy, digital marketing, Content Marketing Strategy

10 Email Marketing Trends In 2017

Posted by Jaco Grobbelaar on Wed, Jan 04, 2017 @ 09:00 AM

Inbound marketing uses a number of tools and one of these is email. But how is email changing in the future?

For a number of years the viability and survivability of email marketing has been questioned. But, according to a recent post on Campaign Monitor,

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Topics: email, inbound marketing, Marketing strategy, Social Media, Email lists

13 Steps To Inbound Marketing Success: Sample Marketing Plan

Posted by Jaco Grobbelaar on Wed, Sep 21, 2016 @ 12:00 PM

You should never attempt anything of consequence without a plan, and this is true for Inbound Marketing. But what makes for a good plan?

A solid marketing plan for Inbound Marketing will give you one of the most powerful and most cost-effective approaches to marketing.

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Topics: Marketing Plan, inbound marketing, content marketing, Social Media, Blogging, agency

What Your Website Needs For Effective Local SEO

Posted by Jaco Grobbelaar on Wed, Sep 07, 2016 @ 12:00 PM

Almost every business with a website wants to be found. And if you're a local business, local SEO is the key.

The challenge for many small businesses is in knowing what to do to optimize their sites for local search. While it can be best to outsource this task to a local professional agency or firm such as BroadVision Marketing, there are some DIY steps that an owner can take.

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Topics: local SEO, local inbound marketing, local internet marketing, Social Media, Blogging, affordable SEO

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