Social media has become a given for any brand's marketing efforts. And, if you are a local business, local SEO is a vital component of your marketing efforts, as well. And the former can boost the latter.
As providers of inbound marketing services, we want to promote any tactic that can enhance and improve the efficacy of an inbound marketing strategy. The term “inbound marketing” was popularized by our friends at HubSpot and describes a statistically supported method of creating and sharing content that helps drive website traffic and create fans for your business.
However, most of us are not designers and, many of us, struggle with anything creative. But even if your organization can hire creative staff or pay for freelance graphic design, it is a time-consuming process.
We are visual creatures and we love to look at things and we love to watch. This is why video, for example, is increasingly popular in marketing. In fact, this year video content will represent 74% of all internet traffic. And four times as many consumers say they would rather watch a video about a product than to read about it.
Every marketer and business owner that creates content knows that if it doesn't get found and then shared, it simply exists. If your content is drawing traffic or creating traffic, you need to change your approach. But it may not be the quality of your work - just the nature of your content type.
If you think of promoting and marketing your products or services as a series of campaigns (and why not? marketers do!) it is easier to visualize a strategy. Much like a military campaign, your marketing efforts employ an overarching strategy that is comprised of a number of tactics.
There is a saying in the business world that “no one cares about your business as much as you do.” This is certainly true and it applies to your marketing strategy, as well. Inbound marketing, content creation, and local SEO all have a place, but promoting your business isn't as personal to your staff as it is to you.
Casey Meraz is the founder of Juris Digital & Ethical SEO Consulting. In a recent post on Moz, he made this statement:
You may have heard that Inbound Marketing, or content marketing as it is sometimes called, is the marketing of the future.