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BroadVision Marketing Blog

A Personal Marketing Strategy for Promoting Your Company

Posted by Jaco Grobbelaar on Wed, Apr 19, 2017 @ 08:00 AM

Having a solid marketing strategy is essential for growing your business. But there are other ways you can promote your business, as well.

There is a saying in the business world that “no one cares about your business as much as you do.” This is certainly true and it applies to your marketing strategy, as well. Inbound marketing, content creation, and local SEO all have a place, but promoting your business isn't as personal to your staff as it is to you.

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Topics: Marketing Message, social media marketing, referrals, word of mouth, evangelism, promotion

10 Things To Do (And NOT Do) For Local SEO [Infographic]

Posted by Jaco Grobbelaar on Wed, Sep 28, 2016 @ 09:00 AM

Local SEO is not a magic wand that will bring droves of customers to your door. But, done right, it will bring people to your website.

Casey Meraz is the founder of Juris Digital & Ethical SEO Consulting. In a recent post on Moz, he made this statement:

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Topics: Google, content marketing, website traffic, attract customers, inbound marketing, SEO, social media marketing, local SEO

6 Elements Of A Great Email [Tips]

Posted by Jaco Grobbelaar on Wed, Apr 20, 2016 @ 12:30 PM


In the video saturated, image drenched social media environment that marketers must move in today, it would be tempting to think that good old email is on it's last legs. 

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Topics: email, CTA, Email lists, online marketing strategy, inbound marketing, social media marketing

Inbound Marketing: The Marketing Strategy of Champions [Infographic]

Posted by Jaco Grobbelaar on Wed, Apr 13, 2016 @ 12:30 PM

Why You Should Be Using Inbound Marketing

You may have heard that Inbound Marketing, or content marketing as it is sometimes called, is the marketing of the future.

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Topics: inbound marketing strategy, content marketing, inbound marketing, social media marketing, Content Marketing Strategy

Optimize Your Local Inbound Marketing Plan

Posted by Jaco Grobbelaar on Wed, Sep 30, 2015 @ 10:32 PM

You know that as a business owner there are a number of marketing strategies you can implement. And you know that using the Internet and social media is a strategy that almost all businesses are pursuing. But 

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Topics: local inbound marketing, Marketing Plan, social media marketing

6 B2B Trends In Content Marketing For 2015

Posted by Jaco Grobbelaar on Wed, Mar 11, 2015 @ 10:43 AM

One of the perennial truths about inbound, or content, marketing is that it is never static. Tools come and go, tactics change and evolve, and strategies shift and refine. This is just as true for the B2B marketing space as it is for consumer-focused marketing efforts. 

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Topics: business blogs, content marketing, inbound marketing, social media marketing, infographic

3 Common Content Marketing Mistakes To Avoid

Posted by Jaco Grobbelaar on Wed, Feb 18, 2015 @ 10:30 AM

Using social media and publishing content is a must for most businesses today. The old saying that "Content is King" has a great deal of truth to it. Content drives SEO results, attracts visitors, and communicates your brand and your product, or service, offerings.

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Topics: brand awareness, content marketing, social media marketing

How do you learn about social media marketing?

Posted by Jaco Grobbelaar on Mon, Jun 25, 2012 @ 08:05 AM

Recently I read an interesting discussion on LinkedIn based on a question from Stacia Rubinovich: “What/who would you recommend for a "crash course" in social media marketing?

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Topics: Social Media Managing, Social Media, social media marketing

How To Use LinkedIn

Posted by Jaco Grobbelaa on Sun, Apr 08, 2012 @ 08:19 PM

Plenty of business people are not using LinkedIn to the best of their ability because they don't know how to make it work for them. LinkedIn reported that it has reached 135 million registered users as of November 3, 2011, up from 100 million the end of March 2011, consisting of people from more than 200 countries and territories worldwide. Why are people flocking to LinkedIn?

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Topics: marketing, San Francisco Bay Area, Petaluma, Lewis Howes, Marketing Plan, Facebook, Social Media, Marketing Principles, LinkedIn, Business Owner, Business, social media marketing, Branding, Marketing strategy, Leadership

Expanding Your Blog's Reach

Posted by Jaco Grobbelaa on Sun, Mar 11, 2012 @ 08:34 PM

I thought I was finished with the idea of do it yourself social media work, but apparently I am not. There are some other things that you need to know to find yourself on the top page of many search engines.

Last week we totaled up the amount of time you could take doing social media marketing, without LinkedIn and some other places. We saw how you could spend over half of a 40-hour work week. If you were worth $30 an hour, it would have cost you $2888.00 a month to pay yourself. Your time and your worth are your value added when you do it yourself.

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Topics: BroadVision Marketing, Facebook, Social Media, Marketing Principles, LinkedIn, Business Owner, Jaco Grobbelaar, Business, social media marketing, Branding, Blogging, Twitter

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