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BroadVision Marketing Blog

Leveraging Social Media With Your Inbound Marketing

Posted by Jaco Grobbelaar on Fri, Jul 14, 2017 @ 09:14 AM

Social media has almost eclipsed the Internet landscape with it's obvious popularity. This is good news for businesses utilizing an inbound marketing strategy.

As providers of inbound marketing services, we want to promote any tactic that can enhance and improve the efficacy of an inbound marketing strategy. The term “inbound marketing” was popularized by our friends at HubSpot and describes a statistically supported method of creating and sharing content that helps drive website traffic and create fans for your business.

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Topics: inbound social media marketing, social media optimization, inbound marketing, social media marketing, distribution channels

Maximize Your Visual Content Efforts With Online Tools

Posted by Jaco Grobbelaar on Fri, Jul 07, 2017 @ 09:25 AM

We've said it before and it is more true than ever: visual content is a powerful means for engaging visitors and generating website traffic and shares.

However, most of us are not designers and, many of us, struggle with anything creative. But even if your organization can hire creative staff or pay for freelance graphic design, it is a time-consuming process.

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Topics: powerpoint, content marketing, website traffic, social media marketing, SlideShare, infographics, visual content

Use Infographics As Visual Content To Boost Traffic And Shares

Posted by Jaco Grobbelaar on Wed, Jun 14, 2017 @ 04:03 PM

Everyone loves images. Real-world experience shows it and statistics confirm it. Better yet, people love to share visual content. And infographics offer powerful visual content.

We are visual creatures and we love to look at things and we love to watch. This is why video, for example, is increasingly popular in marketing. In fact, this year video content will represent 74% of all internet traffic. And four times as many consumers say they would rather watch a video about a product than to read about it.

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Topics: social media marketing, infographics, Content Marketing Strategy, graphics, visual content

5 Content Types That Get Shared [Tips]

Posted by Jaco Grobbelaar on Fri, Jun 09, 2017 @ 11:49 PM

Great content creation is no walk in the park, but not every great piece of content gets shared. So put your efforts into content types that do.

Every marketer and business owner that creates content knows that if it doesn't get found and then shared, it simply exists. If your content is drawing traffic or creating traffic, you need to change your approach. But it may not be the quality of your work - just the nature of your content type.

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Topics: Videos, article writing, Business Blogging, Likes, social media marketing, content creation, infographics

Promoting Your Business Beyond Inbound Marketing

Posted by Jaco Grobbelaar on Wed, May 03, 2017 @ 09:30 AM

One inescapable fact of business life is that you must promote your business in order to succeed. Inbound marketing is great for this, but you also have additional options.

If you think of promoting and marketing your products or services as a series of campaigns (and why not? marketers do!) it is easier to visualize a strategy. Much like a military campaign, your marketing efforts employ an overarching strategy that is comprised of a number of tactics.

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Topics: inbound marketing, social media marketing, affordable internet marketing, local SEO, PPC, word of mouth, publicity

A Personal Marketing Strategy for Promoting Your Company

Posted by Jaco Grobbelaar on Wed, Apr 19, 2017 @ 08:00 AM

Having a solid marketing strategy is essential for growing your business. But there are other ways you can promote your business, as well.

There is a saying in the business world that “no one cares about your business as much as you do.” This is certainly true and it applies to your marketing strategy, as well. Inbound marketing, content creation, and local SEO all have a place, but promoting your business isn't as personal to your staff as it is to you.

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Topics: Marketing Message, social media marketing, referrals, word of mouth, evangelism, promotion

10 Things To Do (And NOT Do) For Local SEO [Infographic]

Posted by Jaco Grobbelaar on Wed, Sep 28, 2016 @ 09:00 AM

Local SEO is not a magic wand that will bring droves of customers to your door. But, done right, it will bring people to your website.

Casey Meraz is the founder of Juris Digital & Ethical SEO Consulting. In a recent post on Moz, he made this statement:

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Topics: Google, content marketing, website traffic, attract customers, inbound marketing, SEO, social media marketing, local SEO

6 Elements Of A Great Email [Tips]

Posted by Jaco Grobbelaar on Wed, Apr 20, 2016 @ 12:30 PM

 

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Topics: email, CTA, Email lists, online marketing strategy, inbound marketing, social media marketing

Inbound Marketing: The Marketing Strategy of Champions [Infographic]

Posted by Jaco Grobbelaar on Wed, Apr 13, 2016 @ 12:30 PM

Why You Should Be Using Inbound Marketing

You may have heard that Inbound Marketing, or content marketing as it is sometimes called, is the marketing of the future.

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Topics: inbound marketing strategy, content marketing, inbound marketing, social media marketing, Content Marketing Strategy

Optimize Your Local Inbound Marketing Plan

Posted by Jaco Grobbelaar on Wed, Sep 30, 2015 @ 10:32 PM

You know that as a business owner there are a number of marketing strategies you can implement. And you know that using the Internet and social media is a strategy that almost all businesses are pursuing. But 

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Topics: local inbound marketing, Marketing Plan, social media marketing

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