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BroadVision Marketing Blog

What is the Point of Your Social Media Plan? Is It Successful?

Posted by Jaco Grobbelaar on Thu, Jan 23, 2014 @ 07:40 AM

What do you want your social media plan to do? It seems like a straightforward enough question, but is it really? You want your actions on social media to lead a reader back to your website by way of your blog and on to become a customer or client. How is that working for you? It may not be doing what you want. Do you have a method to find out if you are being successful? Perhaps you need to scuttle your effort on some platform?

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Topics: social media plan, first-touch attribution, last-click attribution

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