If you're a business owner, or responsible for marketing a business, it's a given that your brand should be using social media. But not every platform is useful for your purposes.
Posted by Jaco Grobbelaar on Thu, Jan 23, 2014 @ 07:40 AM
What do you want your social media plan to do? It seems like a straightforward enough question, but is it really? You want your actions on social media to lead a reader back to your website by way of your blog and on to become a customer or client. How is that working for you? It may not be doing what you want. Do you have a method to find out if you are being successful? Perhaps you need to scuttle your effort on some platform?