If you're a business owner, or responsible for marketing a business, it's a given that your brand should be using social media. But not every platform is useful for your purposes.
At the risk of being overly simplistic, social media can do two primary things for a business: increase awareness and build trust. But, you may ask, can't you sell and advertise there, too? Yes, you can. But those are not the predominant benefits of having a social media presence for businesses.
A sample marketing plan for Inbound Marketing will give you one of the most powerful and most cost-effective approaches to marketing.
An inbound marketing campaign is a concentrated effort to attract leads and customers who are interested in a particular topic, or have a specific need. It is not a “sales” campaign, certainly not in the traditional sense, but the long term result is to get more sales.
Chances are that you are either a business owner who oversees your own marketing efforts for your company, or a staffer responsible for some or all of the marketing in the company. And chances are you are involved in some level of "Inbound Marketing" whether you realized it or not.
We recently had a problem trying to verify our HubSpot website on Pinterest. Other HubSpot users have had to call HubSpot for help converting their Pinterest personal account into a business one, according to a HubSpot tech I spoke to recently. As a social media strategy Pinterest articles are really popping this season. The next-to-brand-new social media platform is being hailed as the one driving more referral traffic than Google+, LinkedIn and YouTube combined. As a social media strategy Pinterest has the ability to direct more traffic to a website especially since it introduced business pages November 2012. Now it has added an analytics feature that is getting a lot of buzz, but evolving to a Pinterest account can be a daunting journey.
Do you feel like you want to scream when you think about another article on how to create a social media strategy? Sarah Mitchell says she does in her article Why Creating A Content Marketing Strategy Is A Big Waste Of Time. Sarah says that social media isn’t worth anything without content unless you like to shoot the breeze. If you feel like screaming at yet another social media strategy blog, you are not alone. I don’t see how anyone can separate social media and create a strategy for it without connecting it to the other arms of the triumvirate--content and Search Optimatization (SEO), which all go everywhere or should. All three need to be interconnected to come up with a social media strategy that’s worth anything. Then you need to consider that social media has become a sales tool and a search tool in your social media strategy.
Topics: marketing, Using Different Media, Marketing and Advertising, Google, Google Search, Customer, readers, social media strategy, product, informative posts, brand awareness, blog, clients, Search Engine Optimization, Social Media, Marketing Principles, Business, Branding, Blogging