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BroadVision Marketing Blog

Create Your Content Marketing Personas [Tips]

Posted by Jaco Grobbelaar on Wed, Jun 07, 2017 @ 05:19 PM

Content marketing as a basis for effective inbound strategy requires solid knowledge of your audience. But figuring out who those people are and how to attract them requires research.

As a business owner it is not enough to simply say, "I know my customers." and think you have it all figured out. In fact, as much as we would like to think we do have it figured out, if you haven't done the work, you probably don't.

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Topics: personas, Content Marketing Strategy, inbound marketing, target demographic, psychographics, avatars

Inbound Marketing: 5 Critical Steps for Creating a Lead Generation Strategy

Posted by Jaco Grobbelaar on Mon, Mar 03, 2014 @ 07:55 AM

Remember math drills? Even though you got a perfect score on the last test, you still had to work those boring worksheets repeatedly. Why? Because the mind tends to think you know exactly what to do, but then when you are in a test situation, you go blank. The drills were a way of making sure you had the math facts in your muscle memory. Now you don't need to think or get out a calculator when you are asked to multiply 8 x 6. You just know it's 48. Repeatedly reviewing the basics helped you learn the necessary information.

Likewise it's always a good idea to review the basics of a marketing strategy, such as lead generation strategy, to make sure you have not gone blank on certain aspects. I found this syndicated article in repost.com when I was looking at ways to create content. I had always read about the idea of syndicating our own work, but I began wondering where the syndicated articles were and what was being done with them. That, however, is an article for another day.--Jaco.

5 Critical Steps for Creating a Lead Generation Strategy (via inBlurbs Inbound Internet Marketing blog)

If you want to make sure you reach all your lead generation goals, you need to make sure you have a good strategy in place. The good news is that it doesn’t take a lot of work to make sure you’re doing the best job possible. We have collected…
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Topics: inbound marketing, target market, lead generation strategy, target demographic

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