Contrary to what you might initially think, Inbound Marketing serves to do much more than simply generate leads. And while it does do just that - and does it incredibly well - there are other benefits from using this strategy that you should consider.
Remember math drills? Even though you got a perfect score on the last test, you still had to work those boring worksheets repeatedly. Why? Because the mind tends to think you know exactly what to do, but then when you are in a test situation, you go blank. The drills were a way of making sure you had the math facts in your muscle memory. Now you don't need to think or get out a calculator when you are asked to multiply 8 x 6. You just know it's 48. Repeatedly reviewing the basics helped you learn the necessary information.
Likewise it's always a good idea to review the basics of a marketing strategy, such as lead generation strategy, to make sure you have not gone blank on certain aspects. I found this syndicated article in repost.com when I was looking at ways to create content. I had always read about the idea of syndicating our own work, but I began wondering where the syndicated articles were and what was being done with them. That, however, is an article for another day.--Jaco.
5 Critical Steps for Creating a Lead Generation Strategy (via inBlurbs Inbound Internet Marketing blog)
Part of the inbound marketing puzzle is to consistently identify and attract new leads. As you develop successful methods to do this it is essential to know your next action or step number two of your inbound marketing plan.
What do Bill Gates, the late Steve Jobs, “internet founder” Al Gore and a local inbound marketing strategy all have in common? If you say computers, I’ll have to tell you that’s not all. They are all Baby Boomers and almost every organization has one or other product or service they want to sell to baby boomers. Jobs and Gates were both born in 1955 and Gore was born in 1948. Baby Boomers are not only the largest market segment today, they are also the local inbound market segment with the most dispensable income – in other words, they have money to spend!
Have you heard the term “persona” recently? Here are 4 target marketing help tips on beginning to develop a persona. Persona is just the latest buzz word for a segment profile. A segment profile is your description of who your targeted clients are and what do they want. In order to be thorough you need to be able to refine your target segment into a sample customer or persona.
How well do you know your market, their wants and needs? How would you like a different way to seek marketing help? Become successful by learning to target your market in terms of the process of Segmentation, Targeting and Positioning.
As business owners we all need a strong marketing message that grabs the attention of a prospect. Without a marketing message that grabs a prospect’s attention it is almost impossible to build a relationship that could lead them to using our services or products.
This begs the question, what does a strong, attention grabbing marketing message looks like? There are four questions/criteria to consider when developing your marketing message: