<img src="http://www.eue21east.com/47538.png" style="display:none;">

BroadVision Marketing Blog

Content Marketing With Lead Magnets [Part 2]

Posted by Jaco Grobbelaar on Fri, Nov 03, 2017 @ 09:21 PM

Everyone who has spent time browsing the Internet has been exposed to lead magnets. And most people have traded a name and email address for some kind of premium content. 

In our previous post we discussed some of the more important best practices for crafting and using lead magnets. You know, those those stand-alone premium content offers also known as signup offers, “freemiums”, or content upgrades. 

Read More

Topics: Social Media, video, infographic, Content Marketing Strategy, visual content, lead magnet, ebook

Great Video Is Still A Winner For Visual Content

Posted by Jaco Grobbelaar on Wed, Jul 12, 2017 @ 09:29 AM

Video continues to dominate the content marketing realm with marketers and business owners. And, because the numbers continue to climb, video is becoming the king of visual content.

There is a place for professionally produced videos that are part of a multi-channel marketing campaign. And then there is your own business. The budget just isn't there for a $10,000 video, nor do you have a the resources for launching and managing a complex campaign.

Read More

Topics: website traffic, Video Marketing, inbound marketing, video, content creation, visual content

The Rise Of Visual Content For Inbound Marketing

Posted by Jaco Grobbelaar on Wed, May 31, 2017 @ 12:43 PM

Written content in inbound marketing is a proven approach to driving traffic and engaging your audience. But visual content is becoming more and more a part of the mix. 


Read More

Topics: content marketing, website traffic, inbound marketing, video, infographic, SlideShare, images, graphics, visual content

Your Content Has More Than One Life - Repurposing Content

Posted by Jaco Grobbelaar on Fri, May 26, 2017 @ 01:30 PM

More and more businesses are finding that constantly creating content can be a challenge. The good news is that content can be reused in a number of ways to expand your reach and impact.

Every business owner finds that the organic search traffic to their website can suffer from periods of seeming stagnancy. Can repurposing content make a difference?

Read More

Topics: video, SlideShare, infographics, Content Marketing Strategy, ebooks, repurposing content

5 Vital Reasons Your Business Needs Video Marketing

Posted by Jaco Grobbelaar on Wed, May 24, 2017 @ 09:33 AM

Many businesses feel that video is either too expensive or simply not that effective. Not only is this not true, there are great reasons for video marketing! 

[This guest post was provided by Chris Hinchly, SEO Technician with Pinnacle Internet Marketing Ltd based in Cardiff, UK.]

Read More

Topics: Video Marketing, online marketing strategy, video, mobile marketing strategy, Content Marketing Strategy, mobile search

Local Inbound Marketing | 6 Studies, 3 Tips & a Video about Videos

Posted by Jaco Grobbelaar on Mon, Dec 16, 2013 @ 07:55 AM

Have you been thinking about adding video to promote your business using local inbound marketing techniques? I have compiled stats from 6 different studies that have been in the news since December 2013. After you see these figures, you might decide to add local inbound video marketing to your marketing strategy budget for 2014.

Read More

Topics: Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, video, content creation

Inbound Marketing Tip # 17: How to Video

Posted by Jaco Grobbelaar on Thu, Jun 27, 2013 @ 07:50 AM

Awhile back I talked about why video. I think we all agree that video is a necessary part of an inbound marketing campaign. So let’s hear what two experts say are ways to actually create videos. We’ll start with looking at the few things we need to do to have an inbound marketing video that is a technical success. Alex Robertson delineates some of them succinctly in Marketing videos: top tips to make them tip top.

Read More

Topics: Petaluma CA, inbound marketing, inbound marketing agency, video

Internet Marketing Tip # 7: Why Video

Posted by Jaco Grobbelaar on Thu, May 02, 2013 @ 07:55 AM

Here’s an easy question for you. Which do most people do more—read or watch television. That was simple to answer. So why would you only invest your time writing blogs? Why not also make a 2 to 4 minute video about that same subject and have more clicks, referrals and clients? Oh, you say it’s too hard or too expensive? Think of this. You have been watching television your whole life. You probably know more about how to make a video than you think you do. As for too expensive, you can spend as little or as much as your budget allows. The result will be the same--you will have videos on the internet. While you probably won’t have a video go viral, your customers will learn about you and think of you as someone who can help them solve their problem.

Read More

Topics: internet marketing tip, BroadVision Marketing in Petaluma CA, Inbound marketing agency in CA, internet marketing tips, video

Another Kind of Marketing Mix

Posted by Jaco Grobbelaar on Thu, Dec 06, 2012 @ 05:54 AM

Do you know that there is another entirely different kind of marketing mix? We have covered the 4 Ps, two sets of 7 Ps, and a separate discussion of the P for People; but before we close the subject of marking mix we need to look at a totally different definition of marketing mix. Have you considered the marketing mix of using different media sources to market a product?

Read More

Topics: marketing mix, Social Media, video, augmented reality

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all