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BroadVision Marketing Blog

Video Marketing: Should Your Brand Go There?

Posted by Jaco Grobbelaar on Wed, Oct 24, 2018 @ 12:53 PM

Business owners and marketers all know that trends come and go. Investing too far into a new channel may be a bust. But the numbers say that video marketing is only going to get bigger.

 

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Topics: Video Marketing, video, Content Marketing Strategy, content distribution, Marketing Plan

Video For Content Marketing: Be Seen And Deliver

Posted by Jaco Grobbelaar on Thu, Aug 23, 2018 @ 12:11 PM

Most business owners and even marketers shy away from doing video. Visions of expensive lighting, complex sound equipment, green screens and teleprompters make video seem overwhelming.  It doesn't have to be.

 

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Topics: Video Marketing, video, visual content, Media Marketing Strategy, Branding

Content Marketing With Lead Magnets [Part 2]

Posted by Jaco Grobbelaar on Fri, Nov 03, 2017 @ 09:21 PM

Everyone who has spent time browsing the Internet has been exposed to lead magnets. And most people have traded a name and email address for some kind of premium content. 

In our previous post we discussed some of the more important best practices for crafting and using lead magnets. You know, those those stand-alone premium content offers also known as signup offers, “freemiums”, or content upgrades. 

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Topics: lead magnet, ebook, Content Marketing Strategy, visual content, infographic, video, Social Media

Great Video Is Still A Winner For Visual Content

Posted by Jaco Grobbelaar on Wed, Jul 12, 2017 @ 09:29 AM

Video continues to dominate the content marketing realm with marketers and business owners. And, because the numbers continue to climb, video is becoming the king of visual content.

There is a place for professionally produced videos that are part of a multi-channel marketing campaign. And then there is your own business. The budget just isn't there for a $10,000 video, nor do you have a the resources for launching and managing a complex campaign.

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Topics: visual content, Video Marketing, content creation, video, inbound marketing, website traffic

The Rise Of Visual Content For Inbound Marketing

Posted by Jaco Grobbelaar on Wed, May 31, 2017 @ 12:43 PM

Written content in inbound marketing is a proven approach to driving traffic and engaging your audience. But visual content is becoming more and more a part of the mix. 

 

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Topics: visual content, video, SlideShare, infographic, images, graphics, content marketing, inbound marketing, website traffic

Your Content Has More Than One Life - Repurposing Content

Posted by Jaco Grobbelaar on Fri, May 26, 2017 @ 01:30 PM

More and more businesses are finding that constantly creating content can be a challenge. The good news is that content can be reused in a number of ways to expand your reach and impact.

Every business owner finds that the organic search traffic to their website can suffer from periods of seeming stagnancy. Can repurposing content make a difference?

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Topics: repurposing content, Content Marketing Strategy, ebooks, SlideShare, video, infographics

5 Vital Reasons Your Business Needs Video Marketing

Posted by Jaco Grobbelaar on Wed, May 24, 2017 @ 09:33 AM

Many businesses feel that video is either too expensive or simply not that effective. Not only is this not true, there are great reasons for video marketing! 

[This guest post was provided by Chris Hinchly, SEO Technician with Pinnacle Internet Marketing Ltd based in Cardiff, UK.]

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Topics: Video Marketing, video, Content Marketing Strategy, online marketing strategy, mobile search, mobile marketing strategy

Local Inbound Marketing | 6 Studies, 3 Tips & a Video about Videos

Posted by Jaco Grobbelaar on Mon, Dec 16, 2013 @ 07:55 AM

Have you been thinking about adding video to promote your business using local inbound marketing techniques? I have compiled stats from 6 different studies that have been in the news since December 2013. After you see these figures, you might decide to add local inbound video marketing to your marketing strategy budget for 2014.

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Topics: Petaluma CA, local internet marketing, video, inbound marketing agency, content creation, local inbound marketing

Inbound Marketing Tip # 17: How to Video

Posted by Jaco Grobbelaar on Thu, Jun 27, 2013 @ 07:50 AM

Awhile back I talked about why video. I think we all agree that video is a necessary part of an inbound marketing campaign. So let’s hear what two experts say are ways to actually create videos. We’ll start with looking at the few things we need to do to have an inbound marketing video that is a technical success. Alex Robertson delineates some of them succinctly in Marketing videos: top tips to make them tip top.

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Topics: Petaluma CA, inbound marketing, video, inbound marketing agency

Internet Marketing Tip # 7: Why Video

Posted by Jaco Grobbelaar on Thu, May 02, 2013 @ 07:55 AM

Here’s an easy question for you. Which do most people do more—read or watch television. That was simple to answer. So why would you only invest your time writing blogs? Why not also make a 2 to 4 minute video about that same subject and have more clicks, referrals and clients? Oh, you say it’s too hard or too expensive? Think of this. You have been watching television your whole life. You probably know more about how to make a video than you think you do. As for too expensive, you can spend as little or as much as your budget allows. The result will be the same--you will have videos on the internet. While you probably won’t have a video go viral, your customers will learn about you and think of you as someone who can help them solve their problem.

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Topics: BroadVision Marketing in Petaluma CA, internet marketing tip, video, internet marketing tips, Inbound marketing agency in CA

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