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BroadVision Marketing Blog

Content Marketing Means Video, Too!

Posted by Jaco Grobbelaar on Wed, Feb 20, 2019 @ 01:22 PM

Content marketing includes pretty much any content format in addition to blogs and articles. That means video, infographics, images, slide decks and more.

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Topics: content marketing, Video Marketing, video, visual content, native video

Visual Marketing: Harness The Power Of Video

Posted by Jaco Grobbelaar on Wed, Jan 02, 2019 @ 07:09 AM

If there is one thing that attentive marketers have learned over the last few years or so is that video rocks! We are creatures that love to watch videos and incorporating this visual powerhouse in your marketing is a sure way to attract attention and drive traffic.

 

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Topics: YouTube Videos, Video Marketing, inbound social media marketing, video, native video

Content Marketing Trends: 2019 And Beyond

Posted by Jaco Grobbelaar on Thu, Nov 22, 2018 @ 01:18 PM

Content marketing is alive and well going into 2019. While the tools and tactics continue to evolve as they always have, the core value of content marketing remains the same: providing relevant value to your target audience with the goal of long-term engagement.

 

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Topics: content marketing, SEO, Social Media, video, marketing trends

Video Marketing: Should Your Brand Go There?

Posted by Jaco Grobbelaar on Wed, Oct 24, 2018 @ 12:53 PM

Business owners and marketers all know that trends come and go. Investing too far into a new channel may be a bust. But the numbers say that video marketing is only going to get bigger.

 

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Topics: Video Marketing, Marketing Plan, video, Content Marketing Strategy, content distribution

Video For Content Marketing: Be Seen And Deliver

Posted by Jaco Grobbelaar on Thu, Aug 23, 2018 @ 12:11 PM

Most business owners and even marketers shy away from doing video. Visions of expensive lighting, complex sound equipment, green screens and teleprompters make video seem overwhelming.  It doesn't have to be.

 

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Topics: Video Marketing, Media Marketing Strategy, Branding, video, visual content

Content Marketing With Lead Magnets [Part 2]

Posted by Jaco Grobbelaar on Fri, Nov 03, 2017 @ 09:21 PM

Everyone who has spent time browsing the Internet has been exposed to lead magnets. And most people have traded a name and email address for some kind of premium content. 

In our previous post we discussed some of the more important best practices for crafting and using lead magnets. You know, those those stand-alone premium content offers also known as signup offers, “freemiums”, or content upgrades. 

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Topics: Social Media, video, infographic, Content Marketing Strategy, visual content, lead magnet, ebook

Great Video Is Still A Winner For Visual Content

Posted by Jaco Grobbelaar on Wed, Jul 12, 2017 @ 09:29 AM

Video continues to dominate the content marketing realm with marketers and business owners. And, because the numbers continue to climb, video is becoming the king of visual content.

There is a place for professionally produced videos that are part of a multi-channel marketing campaign. And then there is your own business. The budget just isn't there for a $10,000 video, nor do you have a the resources for launching and managing a complex campaign.

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Topics: website traffic, Video Marketing, inbound marketing, video, content creation, visual content

The Rise Of Visual Content For Inbound Marketing

Posted by Jaco Grobbelaar on Wed, May 31, 2017 @ 12:43 PM

Written content in inbound marketing is a proven approach to driving traffic and engaging your audience. But visual content is becoming more and more a part of the mix. 

 

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Topics: content marketing, website traffic, inbound marketing, video, infographic, SlideShare, images, graphics, visual content

Your Content Has More Than One Life - Repurposing Content

Posted by Jaco Grobbelaar on Fri, May 26, 2017 @ 01:30 PM

More and more businesses are finding that constantly creating content can be a challenge. The good news is that content can be reused in a number of ways to expand your reach and impact.

Every business owner finds that the organic search traffic to their website can suffer from periods of seeming stagnancy. Can repurposing content make a difference?

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Topics: video, SlideShare, infographics, Content Marketing Strategy, ebooks, repurposing content

5 Vital Reasons Your Business Needs Video Marketing

Posted by Jaco Grobbelaar on Wed, May 24, 2017 @ 09:33 AM

Many businesses feel that video is either too expensive or simply not that effective. Not only is this not true, there are great reasons for video marketing! 

[This guest post was provided by Chris Hinchly, SEO Technician with Pinnacle Internet Marketing Ltd based in Cardiff, UK.]

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Topics: Video Marketing, online marketing strategy, video, mobile marketing strategy, Content Marketing Strategy, mobile search

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