Most business owners and even marketers shy away from doing video. Visions of expensive lighting, complex sound equipment, green screens and teleprompters make video seem overwhelming. It doesn't have to be.
In our previous post we discussed some of the more important best practices for crafting and using lead magnets. You know, those those stand-alone premium content offers also known as signup offers, “freemiums”, or content upgrades.
There is a place for professionally produced videos that are part of a multi-channel marketing campaign. And then there is your own business. The budget just isn't there for a $10,000 video, nor do you have a the resources for launching and managing a complex campaign.
Every business owner finds that the organic search traffic to their website can suffer from periods of seeming stagnancy. Can repurposing content make a difference?
[This guest post was provided by Chris Hinchly, SEO Technician with Pinnacle Internet Marketing Ltd based in Cardiff, UK.]
Have you been thinking about adding video to promote your business using local inbound marketing techniques? I have compiled stats from 6 different studies that have been in the news since December 2013. After you see these figures, you might decide to add local inbound video marketing to your marketing strategy budget for 2014.
Awhile back I talked about why video. I think we all agree that video is a necessary part of an inbound marketing campaign. So let’s hear what two experts say are ways to actually create videos. We’ll start with looking at the few things we need to do to have an inbound marketing video that is a technical success. Alex Robertson delineates some of them succinctly in Marketing videos: top tips to make them tip top.
Here’s an easy question for you. Which do most people do more—read or watch television. That was simple to answer. So why would you only invest your time writing blogs? Why not also make a 2 to 4 minute video about that same subject and have more clicks, referrals and clients? Oh, you say it’s too hard or too expensive? Think of this. You have been watching television your whole life. You probably know more about how to make a video than you think you do. As for too expensive, you can spend as little or as much as your budget allows. The result will be the same--you will have videos on the internet. While you probably won’t have a video go viral, your customers will learn about you and think of you as someone who can help them solve their problem.
Do you know that there is another entirely different kind of marketing mix? We have covered the 4 Ps, two sets of 7 Ps, and a separate discussion of the P for People; but before we close the subject of marking mix we need to look at a totally different definition of marketing mix. Have you considered the marketing mix of using different media sources to market a product?