If there is one thing that attentive marketers have learned over the last few years or so is that video rocks! We are creatures that love to watch videos and incorporating this visual powerhouse in your marketing is a sure way to attract attention and drive traffic.
Business owners and marketers all know that trends come and go. Investing too far into a new channel may be a bust. But the numbers say that video marketing is only going to get bigger.
The statistics are overwhelming: 54 percent of people want to see more video content from brands. So what are you waiting for?
Most business owners and even marketers shy away from doing video. Visions of expensive lighting, complex sound equipment, green screens and teleprompters make video seem overwhelming. It doesn't have to be.
Video continues to dominate the content marketing realm with marketers and business owners. And, because the numbers continue to climb, video is becoming the king of visual content.
There is a place for professionally produced videos that are part of a multi-channel marketing campaign. And then there is your own business. The budget just isn't there for a $10,000 video, nor do you have a the resources for launching and managing a complex campaign.
Many businesses feel that video is either too expensive or simply not that effective. Not only is this not true, there are great reasons for video marketing!
[This guest post was provided by Chris Hinchly, SEO Technician with Pinnacle Internet Marketing Ltd based in Cardiff, UK.]
Everyone likes to watch videos. The statistics prove it. But using video for your own marketing does not have to be expensive or difficult.
There is a place for professionally produced videos that are part of a multi-channel marketing campaign. And then there is your own business. The budget just isn't there for a $10,000 video, nor do you have a the resources for launching and managing a complex campaign. So is video something that is just going to have to wait?
This video from James Wedmore shares internet marketing tips on how to use YouTube video for your online marketing. In this video James share with us advice on how to quickly incorporate video into your existing marketing efforts. As he mentions it is important to know that video combines auditory, visual and kinesthetic—emotion— learning to create the most engaging form of online communication today.