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BroadVision Marketing Blog

Why Great Infographics Make Great Content - And What Makes Them Great

Posted by Jaco Grobbelaar on Fri, Aug 11, 2017 @ 09:03 AM

Human beings are visual creatures and visual content attracts attention. And attention drives website traffic. Which is why infographics are a great choice.

Just saying that visual content is powerful is simply stating the obvious. Pointing out that infographics, in particular, stand out among other various forms of content requires facts.

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Topics: visual content, infographics, graphics, Content Marketing Strategy, Web content, website traffic

7 Tips For Better User Experience On Your Website

Posted by Jaco Grobbelaar on Thu, Mar 02, 2017 @ 08:47 AM

The most critical components of an effective website is not SEO or calls-to-action. The most important thing for your site is the user’s experience.

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Topics: user experience, UX, website design, web marketing tips, CTA, website traffic, Web content, mobile search

How To Drive Website Traffic: Content Matters

Posted by Jaco Grobbelaar on Mon, Feb 06, 2017 @ 08:11 AM

Anyone with a website wants visitors to their site. Businesses are especially motivated to increase website traffic since visitors can become customers. But how can you do that?

 

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Topics: website traffic, marketing strategies, marketing site traffic, traffic, Web content, inbound marketing tips

Website or Blog—That is the Question

Posted by Jaco Grobbelaa on Tue, Aug 02, 2011 @ 11:46 AM



[caption id="" align="alignright" width="240" caption="WordPress blogging system"] [/caption]


Not everyone who reads the blogs I've been writing is an expert yet. If you are a newbie, do you know if you are writing a blog that is used for a website? What does it become then?

Mike Clough in his post of June 28, 2010 ( http://bestbizpractices.org/2010/06/28/is-your-blog-really-a-blog/) clarified the question by saying, “When a blog is used for website functions, it loses its value as a blog and in fact becomes just another website.”

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Topics: Social Media, Marketing Principles, LinkedIn, Facebook, Small business, Using Different Media, blog, Blogging, Search Engine Optimization, website, information, Web content

Content Creation: The Way to Successfully Market Using Social Media

Posted by Jaco Grobbelaa on Mon, Aug 01, 2011 @ 11:45 PM



[caption id="" align="alignright" width="240" caption="Blogging workflow"] [/caption]


You have decided to add a blog as a marketing method. You’ve looked at questions that help you focus what you want to say. But throughout all the studying you have done, you are not really sure what you are using blogging to accomplish.

Many companies use social media to “connect” with their customer by talking about what their company has been doing lately, information about their products and service and awards they have received.  These companies have missed the boat.

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Topics: Social Media, Marketing Principles, Marketing Plan, marketing, Business, Using Different Media, blog, Blogging, Company, Customer, Marketing and Advertising, information, Web content, inbound marketing

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