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BroadVision Marketing Blog

3 Pillars Of Content Marketing Strategy

Posted by Jaco Grobbelaar on Wed, Jul 25, 2018 @ 02:41 PM

There are a number of elements required for a successful content marketing strategy. Some are more important than others, and some are needed for large enterprises, but not for small businesses. But what are the three fundamental elements that are non-negotiable?

If you are reading this you already know (or hope!) that content marketing is a good strategy for your business. For the record, at BroadVision Marketing we are enthusiastically positive that content marketing can work for just about any business! 

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Topics: content creation, Content Marketing Strategy, website design, content distribution, distribution channels

Seven Deadly Sins Of Your Website Design

Posted by Jon Sooy on Thu, Jun 28, 2018 @ 12:32 PM

Most business owners realize that websites are not permanent fixtures and must be updated periodically. But many businesses still commit deadly sins with their new designs. Don't be that business.

Have you ever wondered what makes for a really good website? There are many factors and design is one of the main elements to consider. All the things your website visitor cannot see are important, but what that visitor does see and experience is arguably more important. 

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Topics: website traffic, Landing pages, SEO strategy, website design, email marketing strategy

Optimize Your Website For Affordable Local SEO Results

Posted by Jaco Grobbelaar on Wed, Sep 13, 2017 @ 10:08 AM

If you are a local business you want to be found online. And a local SEO strategy is essential. But getting visitors to stay on your site can be a challenge.

There are a number of statistics of how long the average visitor stays on a website before clicking away. A good estimate is about 15 seconds. The tragedy for many local businesses is that, while they may be quite successful in driving traffic to their site, they fail to keep visitors there long enough to interact or engage with them.

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Topics: website traffic, homepage, user experience, website design, local seo marketing, affordable local seo

Great Inbound Marketing Relies On Great Landing Pages

Posted by Jaco Grobbelaar on Fri, Apr 14, 2017 @ 09:00 AM

You might pay for clicks, rely solely on SEO, or use a combination of tactics to drive traffic to your site. But if your landing pages aren't enticing, engaging, and compelling, visitors aren't staying.

 

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Topics: website traffic, Landing page optimization, Landing pages, inbound marketing, content development, website design

A Responsive Website Is Not Optional For Affordable SEO

Posted by Jaco Grobbelaar on Wed, Mar 15, 2017 @ 09:00 AM

There are many factors - or signals - that determine a website's search engine ranking. And a mobile-friendly website is one the biggest. And it's not optional any longer.

More Internet searches are done on smart phones and tablets now than on laptops and desktops, according to Google, yet only 44 percent of business websites are optimized for mobile. It's been estimated that mobile search would exceed desktop searches by 27.8 billion queries in 2016. (BIA/Kelsey).

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Topics: mobile search, affordable SEO, local SEO, website design, responsive design, mobile-friendly design

7 Tips For Better User Experience On Your Website

Posted by Jaco Grobbelaar on Thu, Mar 02, 2017 @ 08:47 AM

The most critical components of an effective website is not SEO or calls-to-action. The most important thing for your site is the user’s experience.

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Topics: CTA, website traffic, Web content, web marketing tips, mobile search, user experience, UX, website design

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