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BroadVision Marketing Blog

Why Great Infographics Make Great Content - And What Makes Them Great

Posted by Jaco Grobbelaar on Fri, Aug 11, 2017 @ 09:03 AM

Human beings are visual creatures and visual content attracts attention. And attention drives website traffic. Which is why infographics are a great choice.

Just saying that visual content is powerful is simply stating the obvious. Pointing out that infographics, in particular, stand out among other various forms of content requires facts.

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Topics: website traffic, Web content, infographics, Content Marketing Strategy, graphics, visual content

Great Video Is Still A Winner For Visual Content

Posted by Jaco Grobbelaar on Wed, Jul 12, 2017 @ 09:29 AM

Video continues to dominate the content marketing realm with marketers and business owners. And, because the numbers continue to climb, video is becoming the king of visual content.

There is a place for professionally produced videos that are part of a multi-channel marketing campaign. And then there is your own business. The budget just isn't there for a $10,000 video, nor do you have a the resources for launching and managing a complex campaign.

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Topics: website traffic, Video Marketing, inbound marketing, video, content creation, visual content

Maximize Your Visual Content Efforts With Online Tools

Posted by Jaco Grobbelaar on Fri, Jul 07, 2017 @ 09:25 AM

We've said it before and it is more true than ever: visual content is a powerful means for engaging visitors and generating website traffic and shares.

However, most of us are not designers and, many of us, struggle with anything creative. But even if your organization can hire creative staff or pay for freelance graphic design, it is a time-consuming process.

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Topics: powerpoint, content marketing, website traffic, social media marketing, SlideShare, infographics, visual content

How To Leverage Organic Search For More Website Traffic

Posted by Jaco Grobbelaar on Fri, Jun 30, 2017 @ 08:37 AM

Everyone knows now that content - good content - is the key to driving traffic to a website. But being simply "good" isn't enough. It has to be the right content, as well.

 

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Topics: content marketing, website traffic, organic visitors, Business Blogging, inbound marketing, email marketing

7 Tips For Optimizing LinkedIn For Marketing Your Business

Posted by Jaco Grobbelaar on Wed, Jun 28, 2017 @ 02:19 PM

When it comes to inbound marketing, there are many tools and platforms for driving website traffic. But if you're not on LinkedIn, you're missing out on a huge opportunity.

For a business owner, being on LinkedIn might seem like an obvious tactic, but actually doing it well can be a challenge. By now you have probably noticed that it seems just about everyone is on LinkedIn.

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Topics: website traffic, inbound social media marketing, Best LinkedIn Tips, inbound marketing, LinkedIn, linkedin for business

Why Your Business Blog Can Drive Website Traffic

Posted by Jaco Grobbelaar on Fri, Jun 16, 2017 @ 04:31 PM

Your business blog posts can establish your position as an expert or your company as a leader in your industry. But only if you are actually blogging!

Your company blog can be used to provide valuable information for your audience and become a trusted resource. 

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Topics: content marketing, website traffic, Corporate blog, Business Blogging, inbound marketing, SEO

The Rise Of Visual Content For Inbound Marketing

Posted by Jaco Grobbelaar on Wed, May 31, 2017 @ 12:43 PM

Written content in inbound marketing is a proven approach to driving traffic and engaging your audience. But visual content is becoming more and more a part of the mix. 

 

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Topics: content marketing, website traffic, inbound marketing, video, infographic, SlideShare, images, graphics, visual content

User Generated Content For Your Inbound Marketing

Posted by Jaco Grobbelaar on Fri, Apr 21, 2017 @ 09:05 AM

Your customers and website visitors can be a valuable source of content. And this user-generated content can boost your inbound marketing efforts if used creatively. 

What is user-generated content anyway?

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Topics: content marketing, website traffic, inbound marketing, content curation, marketing site visitors, faq

Great Inbound Marketing Relies On Great Landing Pages

Posted by Jaco Grobbelaar on Fri, Apr 14, 2017 @ 09:00 AM

You might pay for clicks, rely solely on SEO, or use a combination of tactics to drive traffic to your site. But if your landing pages aren't enticing, engaging, and compelling, visitors aren't staying.

 

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Topics: website traffic, Landing page optimization, Landing pages, inbound marketing, content development, website design

7 Tips For Better User Experience On Your Website

Posted by Jaco Grobbelaar on Thu, Mar 02, 2017 @ 08:47 AM

The most critical components of an effective website is not SEO or calls-to-action. The most important thing for your site is the user’s experience.

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Topics: CTA, website traffic, Web content, web marketing tips, mobile search, user experience, UX, website design

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