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BroadVision Marketing Blog

Optimize Your Website For Affordable Local SEO Results

Posted by Jaco Grobbelaar on Wed, Sep 13, 2017 @ 10:08 AM

If you are a local business you want to be found online. And a local SEO strategy is essential. But getting visitors to stay on your site can be a challenge.

There are a number of statistics of how long the average visitor stays on a website before clicking away. A good estimate is about 15 seconds. The tragedy for many local businesses is that, while they may be quite successful in driving traffic to their site, they fail to keep visitors there long enough to interact or engage with them.

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Topics: website traffic, homepage, user experience, website design, local seo marketing, affordable local seo

Good Content Marketing Needs Good Calls-To-Action

Posted by Jaco Grobbelaar on Wed, Sep 06, 2017 @ 09:04 AM

Content marketing is a highly effective approach for any business. But your content needs an effective call-to-action to finish the job!

Most business owners are probably familiar with the term, but sometimes a little clarification is in order. So the question might be, "What is a call-to-action anyway?

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Topics: CTA, call-to-action, content marketing, website traffic, Landing pages, Content Marketing Strategy

5 Goals To Target With Your Content Marketing Strategy

Posted by Jaco Grobbelaar on Thu, Aug 31, 2017 @ 11:10 AM

All brands have content. But not all brands are engaged in content marketing. But there is huge value in using content as a marketing strategy. 

Your website must be a source of value for your customers in order to be found online and to drive visitor traffic to your site, and to have the opportunity to engage with those customers. And the best way to make that happen is with quality content.

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Topics: content marketing, website traffic, Search Engine Optimization, content creation, infographic, Content Marketing Strategy

Why Great Infographics Make Great Content - And What Makes Them Great

Posted by Jaco Grobbelaar on Fri, Aug 11, 2017 @ 09:03 AM

Human beings are visual creatures and visual content attracts attention. And attention drives website traffic. Which is why infographics are a great choice.

Just saying that visual content is powerful is simply stating the obvious. Pointing out that infographics, in particular, stand out among other various forms of content requires facts.

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Topics: website traffic, Web content, infographics, Content Marketing Strategy, graphics, visual content

Great Video Is Still A Winner For Visual Content

Posted by Jaco Grobbelaar on Wed, Jul 12, 2017 @ 09:29 AM

Video continues to dominate the content marketing realm with marketers and business owners. And, because the numbers continue to climb, video is becoming the king of visual content.

There is a place for professionally produced videos that are part of a multi-channel marketing campaign. And then there is your own business. The budget just isn't there for a $10,000 video, nor do you have a the resources for launching and managing a complex campaign.

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Topics: website traffic, Video Marketing, inbound marketing, video, content creation, visual content

Maximize Your Visual Content Efforts With Online Tools

Posted by Jaco Grobbelaar on Fri, Jul 07, 2017 @ 09:25 AM

We've said it before and it is more true than ever: visual content is a powerful means for engaging visitors and generating website traffic and shares.

However, most of us are not designers and, many of us, struggle with anything creative. But even if your organization can hire creative staff or pay for freelance graphic design, it is a time-consuming process.

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Topics: powerpoint, content marketing, website traffic, social media marketing, SlideShare, infographics, visual content

How To Leverage Organic Search For More Website Traffic

Posted by Jaco Grobbelaar on Fri, Jun 30, 2017 @ 08:37 AM

Everyone knows now that content - good content - is the key to driving traffic to a website. But being simply "good" isn't enough. It has to be the right content, as well.

 

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Topics: content marketing, website traffic, organic visitors, Business Blogging, inbound marketing, email marketing

7 Tips For Optimizing LinkedIn For Marketing Your Business

Posted by Jaco Grobbelaar on Wed, Jun 28, 2017 @ 02:19 PM

When it comes to inbound marketing, there are many tools and platforms for driving website traffic. But if you're not on LinkedIn, you're missing out on a huge opportunity.

For a business owner, being on LinkedIn might seem like an obvious tactic, but actually doing it well can be a challenge. By now you have probably noticed that it seems just about everyone is on LinkedIn.

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Topics: website traffic, inbound social media marketing, Best LinkedIn Tips, inbound marketing, LinkedIn, linkedin for business

Why Your Business Blog Can Drive Website Traffic

Posted by Jaco Grobbelaar on Fri, Jun 16, 2017 @ 04:31 PM

Your business blog posts can establish your position as an expert or your company as a leader in your industry. But only if you are actually blogging!

Your company blog can be used to provide valuable information for your audience and become a trusted resource. 

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Topics: content marketing, website traffic, Corporate blog, Business Blogging, inbound marketing, SEO

The Rise Of Visual Content For Inbound Marketing

Posted by Jaco Grobbelaar on Wed, May 31, 2017 @ 12:43 PM

Written content in inbound marketing is a proven approach to driving traffic and engaging your audience. But visual content is becoming more and more a part of the mix. 

 

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Topics: content marketing, website traffic, inbound marketing, video, infographic, SlideShare, images, graphics, visual content

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