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BroadVision Marketing Blog

Your Website's Homepage Is A Landing Page. Sort Of.

Posted by Jon Sooy on Wed, Apr 03, 2019 @ 01:27 PM

For business owners or managers, marketing terms can be confusing. But knowing the distinction between a website's homepage and a landing page is critical.

 

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Topics: landing page, website traffic, inbound marketing, SEO, homepage

Fearless Landing Page Design

Posted by Jon Sooy on Wed, Mar 27, 2019 @ 12:09 PM

If you're not a marketer, but a business owner or manager tasked with your own marketing, landing pages can be intimidating.

 

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Topics: call-to-action, website traffic, Landing pages, lead generation, lead magnet

Want To Attract Leads? Use A Lead Magnet!

Posted by Jaco Grobbelaar on Wed, Mar 13, 2019 @ 12:37 PM

Whether you’re building an email list, driving traffic to your website, or nurturing prospects, using a lead magnet is a surefire method for getting a response.

 

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Topics: landing page, website traffic, attract customers, Opt in e-mail, lead magnet

Your Blog As The Heart Of Your Content Marketing

Posted by Jaco Grobbelaar on Wed, Jan 30, 2019 @ 07:59 AM

There are many strategies you can employ to promote your brand. And every strategy has tactics you can use to reach your goals. But the beauty of content marketing is the simplicity and power of a blog post at the heart of your marketing efforts.

 

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Topics: content marketing, website traffic, Blogging, business blog, Content Marketing Strategy

AIDA (Not The Opera) For Your Content Marketing Strategy

Posted by Jaco Grobbelaar on Thu, Oct 04, 2018 @ 01:16 AM

One of the problems business owners and marketers are facing today with the full-press advent of content marketing is what some are calling "content overload." Another is boring content.

 

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Topics: website traffic, Content Marketing Strategy, content distribution, lead magnet, AIDA

Does Blogging Still Matter?

Posted by Jaco Grobbelaar on Thu, Sep 20, 2018 @ 07:31 AM

With all the changes in search engine optimization and the vast range of social media platforms available, it's a fair question. Does blogging still matter for content marketing?

 

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Topics: website traffic, Business Blogging, SEO, Blogging, Content Marketing Strategy

Seven Deadly Sins Of Your Website Design

Posted by Jon Sooy on Thu, Jun 28, 2018 @ 12:32 PM

Most business owners realize that websites are not permanent fixtures and must be updated periodically. But many businesses still commit deadly sins with their new designs. Don't be that business.

Have you ever wondered what makes for a really good website? There are many factors and design is one of the main elements to consider. All the things your website visitor cannot see are important, but what that visitor does see and experience is arguably more important. 

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Topics: website traffic, Landing pages, SEO strategy, website design, email marketing strategy

Optimize Your Website For Affordable Local SEO Results

Posted by Jaco Grobbelaar on Wed, Sep 13, 2017 @ 10:08 AM

If you are a local business you want to be found online. And a local SEO strategy is essential. But getting visitors to stay on your site can be a challenge.

There are a number of statistics of how long the average visitor stays on a website before clicking away. A good estimate is about 15 seconds. The tragedy for many local businesses is that, while they may be quite successful in driving traffic to their site, they fail to keep visitors there long enough to interact or engage with them.

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Topics: website traffic, homepage, user experience, website design, local seo marketing, affordable local seo

Good Content Marketing Needs Good Calls-To-Action

Posted by Jaco Grobbelaar on Wed, Sep 06, 2017 @ 09:04 AM

Content marketing is a highly effective approach for any business. But your content needs an effective call-to-action to finish the job!

Most business owners are probably familiar with the term, but sometimes a little clarification is in order. So the question might be, "What is a call-to-action anyway?

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Topics: CTA, call-to-action, content marketing, website traffic, Landing pages, Content Marketing Strategy

5 Goals To Target With Your Content Marketing Strategy

Posted by Jaco Grobbelaar on Thu, Aug 31, 2017 @ 11:10 AM

All brands have content. But not all brands are engaged in content marketing. But there is huge value in using content as a marketing strategy. 

Your website must be a source of value for your customers in order to be found online and to drive visitor traffic to your site, and to have the opportunity to engage with those customers. And the best way to make that happen is with quality content.

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Topics: content marketing, website traffic, Search Engine Optimization, content creation, infographic, Content Marketing Strategy

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