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BroadVision Marketing Blog

Inbound Marketing 101: Back To Basics (Part 2)

Posted by Jon Sooy on Wed, Apr 11, 2018 @ 01:29 PM

The primary objective for inbound marketing is to drive traffic to your website. That means bringing visitors by means of your published content. And not just any visitors, but those who will make your ideal client or customer.

That may sound pretty simple and even a bit obvious. But the truth is that too many brands simply publish content without a clear objective in mind nor with a structured strategy in place. And the results are... well, less than stellar.

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Topics: avatars, personas, who is your customer?, marketing research, inbound marketing strategy

Local Inbound Marketing Question: Who is Your Customer?

Posted by Jaco Grobbelaar on Thu, Nov 21, 2013 @ 07:55 AM

Who is your client? We have looked at various ways to figure out information about your client. We have looked at demographics, psychographics, cohorts, target markets, personas, market segments, and on and on. I think you get the picture. But today I want to introduce you to your customer. I got this from a client of mine who got it from Jim Dent, LSSBB, Quality and Operational Excellence Professional in AZ in a conversation on LinkedIn in November 2013. After you read what Jim wrote, I have an infographic about customer retention that morphs with Jim's remark.

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Topics: Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, content creation, who is your customer?

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