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BroadVision Marketing Blog

Local Inbound Marketing Question: Who is Your Customer?

Posted by Jaco Grobbelaar on Thu, Nov 21, 2013 @ 07:55 AM

Who is your client? We have looked at various ways to figure out information about your client. We have looked at demographics, psychographics, cohorts, target markets, personas, market segments, and on and on. I think you get the picture. But today I want to introduce you to your customer. I got this from a client of mine who got it from Jim Dent, LSSBB, Quality and Operational Excellence Professional in AZ in a conversation on LinkedIn in November 2013. After you read what Jim wrote, I have an infographic about customer retention that morphs with Jim's remark.

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Topics: Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, content creation, who is your customer?

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