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BroadVision Marketing Blog

Promoting Your Business Beyond Inbound Marketing

Posted by Jaco Grobbelaar on Wed, May 03, 2017 @ 09:30 AM

One inescapable fact of business life is that you must promote your business in order to succeed. Inbound marketing is great for this, but you also have additional options.

If you think of promoting and marketing your products or services as a series of campaigns (and why not? marketers do!) it is easier to visualize a strategy. Much like a military campaign, your marketing efforts employ an overarching strategy that is comprised of a number of tactics.

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Topics: inbound marketing, social media marketing, affordable internet marketing, local SEO, PPC, word of mouth, publicity

A Personal Marketing Strategy for Promoting Your Company

Posted by Jaco Grobbelaar on Wed, Apr 19, 2017 @ 08:00 AM

Having a solid marketing strategy is essential for growing your business. But there are other ways you can promote your business, as well.

There is a saying in the business world that “no one cares about your business as much as you do.” This is certainly true and it applies to your marketing strategy, as well. Inbound marketing, content creation, and local SEO all have a place, but promoting your business isn't as personal to your staff as it is to you.

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Topics: Marketing Message, social media marketing, referrals, word of mouth, evangelism, promotion

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