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BroadVision Marketing Blog

Business Blogging—Being Current, Receiving Comments, Getting Found

Posted by Jaco Grobbelaa on Tue, Mar 20, 2012 @ 07:28 PM

Social media has come to mean an array of activities from your website to Facebook, Twitter, LinkedIn and beyond. But the foundation of all social media is your website and your blog.

With the infinitely vast ways your website can stand out which you can do yourself or spend anywhere from a small amount of money to the big bucks, there is no excuse to not to have the best website you can afford. WordPress is the going concern for the bottom layer of the site. On top of a basic WordPress foundation, you can add different skins that will change the look without changing the computer language at the foundation.

Furthermore, when the foundation gets a makeover, you can safely download the new version without losing what is on the skin above. This way you can keep up with the latest and greatest improvements.

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Topics: Social Media, Marketing Principles, Marketing in Petaluma CA, LinkedIn, Business Owner, Facebook, Jaco Grobbelaar, Business, Petaluma California, Branding, Using Different Media, Blogging, Twitter, Web search engine, WordPress foundation, WordPress

The Five Part Skeleton of a Business Blog

Posted by Jaco Grobbelaa on Tue, Feb 28, 2012 @ 05:36 PM


A business blog is the anchor to which all your other social media platforms are tied. It’s your blog that goes on your Facebook Fan Page and you tweet about. These in turn get passed around by others who in turn come to your website to read that blog. Furthermore when the search engines are aware of the information in your blog, strangers will search for some keywords and find themselves on your business blog. That’s powerful stuff.


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Topics: Social Media, Marketing Principles, Business Owner, Facebook, Business, Branding, blog, Blogging, Twitter, Search Engine Optimization, Google, WordPress, Corporate blog, Business Blogging

Unlocking Keywords

Posted by Jaco Grobbelaar on Thu, Sep 15, 2011 @ 06:43 PM




Keywords—you know you can buy lists of them or buy help sorting out what yours are—but what are keywords really, what‘s the deal with them,  and how can you figure out which ones to use?

Defining keywords, keywords define search

People use keywords all the time. When you put what you are searching for in Google or the other search engines, you are using keywords. Search engines go through enormous data bases and send you results by listing sites that apply to the words you “googled”.

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Topics: Social Media, Marketing Principles, Marketing Plan, Keywords, Uniform Resource Locator, Search Engine Optimization, Web search engine, Google, WordPress, website, Kevin Sinclair

3 Ways to Be Content with Your Content

Posted by Jaco Grobbelaa on Thu, Sep 08, 2011 @ 07:38 PM



[caption id="" align="alignright" width="240" caption="Story Time"] [/caption]


Are you still worried about spending too much time writing your blog and not enough time doing your work? Not to worry, there are still some more good ideas around.

Let’s take a quick look at why you need some good ideas. First, there is the fact that you want to be consistent about publishing.  Your readers will quit coming to your site if you don’t put up work in a timely fashion. Whether you write three times a week or once a month, you need to be there when they come. People get very put out when they look up information and are sent to sites that haven’t been active for years.

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Topics: Social Media, Marketing Principles, Marketing Plan, LinkedIn, Business Owner, Facebook, Business, blog, Blogging, Twitter, Search Engine Optimization, WordPress, Arts

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