Today's marketing news comes from three completely different sources, but each has a good suggestion. Harvard Business review asks companies to decide what the point of their company is. After all, how can you brand and market a company without this information.
Manta, whose mini-articles are emailed to me daily suggested you check out Brandify.com to see how to use your branding, after you have a clue about the point of your company.
MarketingProfs has 13 tactics to going hyper-local by Tom Shapiro (founder and CEO of Digital Marketing NOW, a full-service digital marketing and design firm that offers strategy, Web development, and more). Tom's article is on how to take that brand and bring it to the people you are trying to reach on a local level.
Too many people believe that a company's sole purpose is to maximize shareholder value -- a "bizarre notion" given that virtually nothing else in life can be usefully boiled down to one metric, writes Lynn Stout. It's more useful to strike a balance that also considers factors such as social impact, long-term sustainability and employee welfare. "Corporations serve their shareholders better when managers and directors recognize that corporations can pursue many different corporate goals and objectives, too," Stout argues. Harvard Business Review online/HBR Blog Network (5/29)
A suggestion from Manta-- http://www.manta.com/
Sign up, and in about two minutes, youll get insights and simple guidance on how to establish a powerful online presence to help you attract and retain more customers.
- Evaluate your brand's current online reputation
- Enhance your online presence with our step-by-step guidance
- Go to www.Brandify.com to improve your digital and social media presence for free
Go Beyond Basic Local Search: Get Hyper-Local
"More folks turn to the Internet than any other mediumincluding newspapers, TV, or word-of-mouthfor local information," writes Tom Shapiro in an article at MarketingProfs. "Furthermore, a whopping 83% of local search users contacted businesses offline ... and half of all local business searchers eventually made purchases."
A few of Tom's 13 suggestions:
- Greet customers at many online destinations: guest blogger, newspapers, syndicate content
- Provide a phone number
- Partner with complementary businessesRead more:http://www.marketingprofs.com/articles/2012/7592/a-13-step-road-map-for-how-to-go-hyper-local
Jaco Grobbelaar is the owner of BroadVision Marketing. BroadVision Marketing works with business owners to put in place inbound and outbound marketing strategies that consistently secure new clients. The BroadVision Marketing Training Center is located in Petaluma, CA and primarily serves companies in the San Francisco Bay area.
Jaco can be reached at firstname.lastname@example.org or 707.766.9778 or connect with Jaco on Facebook - www.facebook.com/broadvisionmarketing - and LinkedIn - www.linkedin.com/in/JacoGrobbelaar.