by Robert Middleton, owner of Action Plan Marketing and Jaco Grobbelaar, owner of BroadVision Marketing
If you're a professional interested in attracting more clients, you want more than marketing theory, ideas and tips; you can read about those in hundreds of books. No, you want to build solid marketing skills you can use for a lifetime.
Here are the marketing skills that count. No matter what marketing strategy you use, from networking to speaking to eZines, to blogging, to video, trade shows, to collaboration, these are the core skills you'll use every single time. They are based on proven principles that have been time-tested with thousands of business owners and you'll have several breakthroughs in the following seven areas:
Skill #1. You'll finally understand the GAME of MARKETING.
This is an extraordinarily powerful skill, yet almost nobody even knows they are playing a game! Most businesses implement marketing activities randomly and tend to get random results.
Once you know the rules of the game and how the game is played, your confidence in marketing yourself will soar. You'll start winning the game of marketing (attracting more clients) and you'll finally be excited about playing.
Skill #2. Your MINDSET about marketing will shift - from limitation to possibility.
Knowing how to shift your marketing mindset is a skill most people won't learn in their lifetime. You'll master this skill in this program. If you see marketing as a burden to shoulder, you'll start to see it as a contribution and something that can be fun and exciting to engage in.
If you don't feel you have time to market, can't get started before you know exactly what to do or just avoid marketing because you think it's pushy, you'll have a dramatic shift in your attitude about these and other mindsets that are holding you back.
Skill #3. You'll decode the LANGUAGE of MARKETING.
Yes, marketing has a language. Communicating in a specific way tends to persuade people to find out more. If you don't speak this language, you confuse people and you fail to get their attention and interest.
When you learn this skill, much of the mystery of marketing drops away. You'll finally understand why much of your marketing communication has been so ineffective. The tool we use here is called "Marketing Syntax" and it's the key to effective marketing communication.
Skill #4. You'll nail down your personal MARKETING MESSAGE
You'll learn with a powerful and attention-getting marketing message. Just nailing this down once as we go through each skill together.
This is not a difficult skill; it's just that most people haven't learned the subtle distinctions necessary to give their message real impact. Ill give you a "plug-in-formula" called the Audio Logo which can be used by any business to communicate instantly and concisely and that will engage your prospects (instead of driving them away).
Skill #5. You'll leave with a turnkey formula for your MARKETING MATERIALS
Whether you use a brochure, flyer, letter or web site, you'll learn the foundational skills to develop these materials so they are not only persuasive, but so that they get people to respond.
You'll develop a one-page "Executive Summary" that concisely communicates the essence of your business to everyone who reads it. This will then form the foundation of all the other marketing materials you create.
Skill #6. You'll determine the best MARKETING STRATEGIES for you
There are dozens, perhaps hundreds of marketing strategies you could use. How do you determine which ones will be the most effective for you?
You'll learn the skill of selecting marketing strategies that will have the most impact. We demonstrate that marketing strategies are like recipes or formulas that work to move a prospect from a stranger to a paying client
Skill #7. You'll create MARKETING ACTION PLANS that propel you into action.
It's also a skill to build Marketing Action Plans. A marketing action plan is a step-by-step blueprint of what you will do, how you will do it and when you will do it. If you follow it closely, it will generate new clients consistently.
Robert Middleton has been the owner of Action Plan Marketing since 1984. He specializes in helping Independent Professionals be better marketers and attract more clients. He has two main services - the Fast Track to More Clients Program and the Marketing Mastery Group. He lives and runs his business from Northern California in the redwoods near Santa Cruz. You can reach Robert through his website: http://actionplan.com, by email at apm @ actionplan.com, on Facebook at https://www.facebook.com/profile.php?id=731554912, and on Twitter at https://twitter.com/#!/robertmiddleton
Jaco Grobbelaar is the owner of BroadVision Marketing. BroadVision Marketing works with business owners to put in place inbound and outbound marketing strategies that consistently secure new clients. The BroadVision Marketing Training Center is located in Petaluma, CA and primarily serves companies in the San Francisco Bay area.
Jaco can be reached at firstname.lastname@example.org or 707.766.9778 or connect with Jaco on Facebook - www.facebook.com/broadvisionmarketing - and LinkedIn - www.linkedin.com/in/JacoGrobbelaar.
For more information:
Step 1 - Marketing Ball - The Game of Marketing for Marketing Plan Workbook