Have you ever gone fishing and taken several poles? Business blogging and other platforms like Facebook and Twitter are like having several poles in the water to hook a client into coming to your website and using your products or services. These platforms are not hard sell platforms. People wont come visit you if all you do is bombard them with why they need your product or service. They want to learn something or be entertained. What you tell them is the bait on your hook.Lets say that you clean homes for a living. Your major fishing pole is your blog site. You can write blogs about how to clean a house from the top down. Use words that they might use to look up a business in a search. In the process of writing blog posts you might discuss how to get those hard to clean spots out of carpets or the fastest way to straighten out your house when you are expecting guests in a short time. Your call-to-action might be a question you ask at the end of your post with a request for them to add a comment. People will make comments in your blog comment area, including perhaps a request for your services. You want to watch those comments daily to make sure you dont miss a job. You also want to remember to answer everyone who leaves you a comment.
Two other poles you can easily have in the water include Facebook and Twitter. You have to remember that unlike your own website, these platforms are not your property. There are very strict rules governing these platforms about how and when you can collect potential client names and what you can do with them. Therefore, you want your call-to-action on these platforms to move these folks from Facebook and Twitter to your website.
With these and other poles you can put in the water, you will soon have potential clients or customers who you request that they take action by buying your products or services. After that you can ask them to pass on how they felt about your business to their friends in yet another call-to-action. And soon you will have a super mess of clients from your fishing expedition.
Jaco Grobbelaar, owner of BroadVision Marketing, helps business owners and business professionals put marketing strategies in place that consistently secure new clients. He can be reached at jaco@broadvisionmarketing.com or 707.799.1238. You can Like him at www.facebook.com/broadvisionmarketing or connect with him on www.linkedin.com/in/JacoGrobbelaar.
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