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BroadVision Marketing Blog

Inbound Marketing Tip: Use Facebook Advertising

Posted by Jaco Grobbelaar on Fri, Jan 31, 2014 @ 07:57 AM

inbound marketing tip, inbound marketing strategy, I was thinking about the social media inbound marketing strategy of Facebook advertising and how to use it to get leads to your website. I realized that this could become a three-phase process. I am going to assume that you have developed a Facebook Business (Fan) Page already as part of that strategy. If not, this is not the article for you to start with. We'll see you back when your inbound marketing strategy for social media indicates that you are Facebook ad-ready.

3-Phase Process

  • Phase one of the process is to develop and test different Facebook Ads. The purpose here is to draw leads to your Page. That is a simple enough marketing strategy, but I hope you have a dynamic Page or this next step is a waste of time and money.
  • Phase two is where you want them to both like your Page and use it as a stepping stone to your website. Ha--social media inbound marketing strategy at its best.
  • Phase three is that you can then use Facebook analytics to able to see who came to you from your ad so that when you look at your website analytics you can identify that person, who might look like a  just an unpaid visitor from Facebook, but not from the Facebook ad. And that is the entire concept for your inbound marketing strategy using Facebook advertising. However, it's not as easy as it sounds.

With these thoughts in mind, I went looking for a good video done in the least amount of time to show you how to create good Facebook ads. I found it and I am presenting it here. There is something of a transcription below; but if you find any funny parts reading it, that's the work of an automated transcription service. I tried to fix some of the funny parts until I realized just how many words a person can speak in six minutes. In case you are wondering--that number is 1100 even.

So with no further ado:

Very Rough Transcription

I want to welcome you to this video. I want to share with you 5 golden tactics if you focus on them will dramatically increase your conversions  and in effect bringing in more sales allowing you to build your business when using the Facebook app platform.

Facebook golden tactic number one: Image is everything. Now as part of setting up any Facebook ad campaign a good image is required.  This is an area where many advertisers fail to understand the key importance that one image plays inside your campaign. You don't want to settle for any old image you want to make sure that your image stands out and it fits with the inside dimensions of the image area. your image is an essential part of your marketing strategy and if you get it right to allow you to connect with your customers  and allow you to create the greatest impact with your audience and best  prospects  

Facebook golden tactic number two: You will not win targeting to the majority. In order to see success with fewer ads and to make a high return on investment on your campaigns.  Contacting plays a big part. For example, if I was to run a campaign  and I want to the target people that have interest in wine, if I went and typed in wine shows this word has an audience of  eight million nine hundred thousand and just by selecting wine  this gives us an estimated reach of over 400,000 people  this is not the best practice when talked in your areas of interest  most people on the Facebook app come from I'm doing mode for work times  the interests are I'm targeted and to generic  you want to use the Facebook search box and type in your keywords and see which fan  pages  comeback relating to those keywords and then you can go on like those pages and  use does  as precise interests when using your targeting  and the fan page seems to have its own bid price  and most people are not doing micro-niche targeting  just typing in a word like wine and talk to you everything  under the stack had to agree and this is possibly a reason why dr. not receiving  the highest conventions with dads in order to see  maximum results from your campaigns the best strategy is to develop  landing page to max two keywords daily target  this way you will definitely see and increase  you conventions

Facebook golden tactic number three:  Split test and maximize your return.  Now in running any campaigns on Facebook one thing is to ensure that you  speed test your campaigns that means taking  one campaign and spitting up into several different parts  so you could have one image and then you could duplicate the image  onto another campaign and use a different I to and a different body text  but keep in use in the same image then you could duplicate again  use the same time to end the same body text but  change the image around what happens here is you start to see which  and is more effective with your audience and therefore you can keep on scrappy at  the ones I'm not doing well  and you can move over to the ones too are performing well and you can split  and I can’t  so make sure that use to test to find out  that winning campaign

Facebook golden tactic number four:  Capture the lead. I've noticed that many marketers fail to do this  They are not capturing leads when running any of their Facebook campaigns  you should try to capture the leads of every single person who clicks when United's with the help of autoresponder senses  if you're not doing is within your campaigns US seriously leaving money  on the table and once she captured the lead comes by and clicking on your hand  you can reach your customers I just sending out a single message  whether it's in email status update on your fan page  and in effect you can save you lots of money down the line  for example if I was to run an ad  on the Google ad network and I wanted to reach 50 people  and they were charging me one dollar a click would cost me fifty dollars to  reach 50 people  and let's say we're using the Facebook and platform  and we've run a campaign where fifty people have clicked  on our had and if we are collecting those leads  those leads of those fifty people would 10 be saved into our database  and we can then follow up with those fifty people by sending out a simple  message  or email and even go out to those people and we won't have to spend fifty dollars  in future so this is something essential that you should be doing inside  all issue campaigns

Facebook golden tactic number five: Keep an eye on your CTR. CT on stance for  click-through rate you want to make sure you are monitoring to see how your  answer performing  don't just leave them in Fig all will be well in order to get  cheap clicks on Facebook the higher the CTR 82 cheaper your cost per click  this is something that you need to monitor and keep an eye on  and make sure you add I'm getting higher click-through rate  you don't want to ignore this number just by understanding the simple concept  this is one of the powerful ways to mind money from the Facebook ad platform  and if you want cheap talk to traffic retiree  your visitors to a facebook fan page  Facebook Likes keeping people on their own network hence  giving you cheaper clicks not before you rush off and set up your own campaigns  and trying to sow let me save you some time because  unless you set them up correctly united's may not do as well  and you could just be wasting money my name's really hate  and I've been using Facebook hands full quite low now  and I've managed to catch have some fantastic success  had driving targeted traffic and if you sure you want  drives concrete deeds to your business 10  is a second part to this video that you can watch by clicking the link below  that will take you over to page we'll ask you for your  email address internet in an hour singer in  hey in VT or email where you can't view the second part is video and science in nineteen these techniques  and I hope isn't Julie pace and I'll see you next time


inbound marketing tip, inbound marketing strategy, Jaco Grobbelaar is the owner of BroadVision Marketing. BroadVision Marketing works with business owners to put in place inbound and outbound marketing strategies that consistently secure new clients. The BroadVision Marketing Training Center is located in Petaluma, CA and primarily serves companies in the San Francisco Bay area.

Jaco can be reached at jaco@broadvisionmarketing.com or 707.766.9778 or connect with Jaco on Facebook - www.facebook.com/broadvisionmarketing - and LinkedIn - www.linkedin.com/in/JacoGrobbelaar. He can also be found at Jaco+.

Topics: inbound marketing strategy, inbound marketing tip, Facebook advertising, Social Media

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