You don’t have a lot of time to dally around looking for ideas for your blog when you have customers up front. I hear this from you at business meeting all the time.
Are you still struggling with business blog post ideas? You can find around 1,000 ideas in lists if you ask Google for “blog post ideas.” Then looking at these lists you might decide to get up from your desk, get a cup of coffee and go to work.
So I am going to sift out a few of the blog post ideas from some of these busy blogs and help you reach a starting point.
First, please remember to get the best possible keywords like we talked about in Discover the Best Local Keywords For Blog Post Ideas Part 2 and get a copy of our ebook An Introduction to Business Blogging for other tips.
Look at these blog post ideas and think of how you can apply them:
- Show off or review an item or a new item in your inventory
- Answer questions that you are asked often
- Profile an employee
- Interview someone like a customer or employee
- Do a book review of a business book that would help your readers
- Talk about a local event, talk about your city
- Offer a story about how you got into your business
- Tell a story about how you helped a customer go from unhappy to happy
- Lessons from your many years in the business
- Tell how a customer could justify buying your item to a boss, partner or spouse
- Questions you ask a potential customer to see how you can help
- How has the economy of the last few years affected your industry?
- Conduct a survey and share the results
- Talk about a piece of jargon in your industry that people don’t understand
- What your policy on quotes and estimates is
- What your guarantee policy is
- Are some people embarrassed about needing your help and why they shouldn’t feel that way (Mr. Fixit and the plumber). You can write this as if you were Mr. Fixit
- Write the Complete Guide to (something you think a customer can do), use screen shots or actual photos
- What you have learned about your industry recently
- Share from real testimonials. Thank the writer, then tell how you could have done the job better
- Shoot some videos to add to your blogs. You can even get a transcription and use it for the blog post
- Run a contest with the prize a very nice one and a discount to everyone who participates
- Share news about your industry
- Use a number like 1,001 ways to do something or 5 great ideas from the 2014 FIFA World Cup
- Share some information from your latest ebook or guide
- Feature guest posts from industry leaders
- Interview your favorite client
- Post an infographic and give the reason you chose to use it
- Create a list of something (like this one)
- Write a case study—what the problem was, what you did and what happened next
- Research your industry and analyze a topic
- Write an introduction of yourself, not just the elevator edition, but a background piece
- Content curation
- Create a series using your best keyword phrase
- Invite someone to write a guest post
- Write a “best of” something (like your best-selling item or the best tools you use in your job)
- Is your industry in the news? You can link to the article and add additional information
- Compare several of your products
- Talk about safety as you do your work, for you clients involved in using something
- Why are your costs higher or lower than the competition’s
- Is this the 45th (or 3rd) anniversary of your business?
This list of blog post ideas should spark some ideas of your own. Pick out a few and let them breathe, like a fine wine. Then go back and see which ones you want to use.
Don't forget to end your article with a call-to-action like the orange button below which is about our new 83 page ebook An Introduction to Business Blogging.
Special thanks to these authors and articles:
Neil Richmund: 101+ Blog Post Ideas
Janet Aronica: 41 Fresh Blog Post Ideas For Your Company Blog
Mike Wallagher: 101 Blog Post Ideas That Will Make Your Blog “HOT”
Molly Green: 101 Fabulous Blog Topic Ideas
Gary Dek: The Ultimate List of Blog Post Ideas
Jaco Grobbelaar is the owner of BroadVision Marketing. BroadVision Marketing works with business owners to put in place inbound and outbound marketing strategies that consistently secure new clients. The BroadVision Marketing Training Center is located in Petaluma, CA and primarily serves companies in the San Francisco Bay area.
Jaco can be reached at firstname.lastname@example.org or 707.766.9778 or connect with Jaco on Facebook - www.facebook.com/broadvisionmarketing - and LinkedIn - www.linkedin.com/in/JacoGrobbelaar. He can also be found at Jaco+.