Is your midsized company undertaking inbound marketing as a strategy or you are trying to do so while you are producing your product, selling your service or promoting your product? You consider yourself a successful professional, but you might be aware that you are having marketing issues DIY. If so, you might need an inbound marketing agency in San Francisco.
Don’t feel guilty about needing help as Mike Vople, Hubspot CMO said: "Inbound marketing is hard work, really hard work. Sure there is heavy use of big data and marketing automation, but the fact remains that inbound marketing is just plain hard work."
Do you remember why you started doing inbound marketing on your own?
Here are some statistics that might have been part of the reason you decided to start marketing using an inbound strategy:
- 60% of companies are executing inbound marketing strategies in 2013. (http://offers.sigmawebmarketing.com/state-of-inbound-marketing-2013)
- In 2013, 41% of marketers confirm inbound produces measurable ROI, and a staggering 82% of marketers who blog see positive ROI for their inbound marketing. (http://offers.sigmawebmarketing.com/state-of-inbound-marketing-2013)
- Inbound marketing-focused organizations see a 61% lower cost-per-lead than outbound-focused companies.
But you are stuck. Here are 3 ways to know if you need an inbound marketing agency in San Francisco.
You might need an inbound marketing agency in San Francisco if . . . you simply don’t have the time.
If you are feeling overwhelmed, you probably are overwhelmed. Like Volpe said inbound marketing is hard work.
It takes time to learn to set up webpages, create consistently high quality content released on a regular basis and to engage with the consumers who comment on your content of your blog and your social media.
You also need time to maintain that social media presence consistently and stay current on who you are marketing to in your industry.
When do you have time to do all that work while taking care of business? After all your business isn’t going to come to a standstill while you learn all these tasks. Your business associates don’t have time either.
You might need an inbound marketing agency in San Francisco if . . . you are running out of ideas.
Marketing is all about the quality of your content and your blog articles as well as you modern up-to-date website are the base from which your other promotional work flows.
All your other promotional work sends potential clients back to your blog articles and your website. Consistently sharing ideas on your blog site will tell readers that you are still in business. If there hasn’t been anything new since 2011, they are going to think your company no longer exists.
Sharing also helps others realize that you are an expert in your field as you educate, inform and entertain your readers.
You might need an inbound marketing agency in San Francisco if . . . you are not sure of the effectiveness of your inbound marketing campaign.
What if your strategy is failing and you keep doing the same thing over and over and over? You need marketing tools to help you analyze whether what your campaign is effective so you can tweak it to make it better.
Being able to make adjustments in the middle of a campaign is a sign that your campaign is not written in stone. But how do you judge the analytics even if you have access to them? And how do you know what to change?
In conclusion you might need an inbound marketing agency in San Francisco if. . .
You don’t have the time, don’t know what to write about or don’t know if your inbound marketing strategy is effective. You are a competent professional when it comes to doing your businesses, but you don’t have to try to be superman. You already leave finance to your financial advisor, legal issues to your lawyer and raw materials production to other businesses. So you already know the value of getting help from other professionals.
Therefore, you might decide that best professional for your inbound marketing strategy is an inbound marketing agency in San Francisco.
You don't have to look any further than BroadVision Marketing for assistance. We offer a complimentary inbound marketing strategy session so you can see whether you need an inbound marketing agency in San Francisco. Just press the big button to get yours.
Jaco Grobbelaar is the owner of BroadVision Marketing. BroadVision Marketing works with business owners to put in place inbound and outbound marketing strategies that consistently secure new clients. The BroadVision Marketing Training Center is located in Petaluma, CA and primarily serves companies in the San Francisco Bay area.