Video About Why Hire an Inbound Marketing Company in San Francisco to Develop Strategy Solutions
Times have changed and so has your business which has outgrown your ability to do your own media campaigns. You just don't have the time to write blog articles, post to media and keep up with comments, and run your business at the same time. You, also, ran successful email campaigns. Yes, you did it all. But now you have discovered that you need to hire an inbound marketing company in San Francisco to develop those strategy solutions.
Still you hesitate. It's hard to turn over control to an outside source. You talk to some of your network and discover that your competition has been using in inbound marketing company in San Francisco for years. It's time for you to do likewise.
This video will help you feel more secure in knowing you are doing the right thing. (There is a transcript of the video below).
You're probably hearing a lot of buzz about inbound marketing. It's for good reason to understand how in down to make your profits, but we need to first understand some marketing basics and it's really quite simple.
Look at it this way. Sales teams have a sales quota. Marketing departments, well, they have a quota, too. They're called leads. It's the role of marketing to try to drive leads to your sales staff.
Traditional outbound marketing broadcasts interrupt your prospects with spam, cold calls, direct-mail, commercials, etc. This no longer works so well.
Technology and the power of the Internet have changed the way consumers buy things. No longer can you spend your way to new customers. Now you have to attract them.
The more effective approach is to use inbound marketing to generate leads.
Why? Because inbound marketing leads are better.
We use social media, white papers, blogs, podcasts, e-books, video and SEO to establish your business as the expert in your field.
Statistically inbound leads close better.
- These leads are eight times more likely to turn into customers than outbound leads.
- They also close at a much higher rate making your marketing dollar go a lot further.
- On average inbound has a 14.6 % close rate compared to outbound which has a microscopic 1.7 % close rate.
So how do we do it how do we get these inbound leads? Actually those leads will come to you.
To understand how it works we first must understand how people buy.
So let me ask you a question. Do you research products and services online before you buy?
I thought so. So do a lot of other people. In fact statistically 88 % of consumers conduct product research online before they buy something. Are your prospects finding you if your business is not found on Google or other search engines? You're missing out on a lot of potential customers.
The new era of marketing is here and inbound is the most effective way to attract new customers. The days of the cold call and other outbound strategies is rapidly changing. Rather than you calling them they will be calling you!
So what is your marketing quote? Would you like to reach it or better yet would you like to increase it?
At BroadVision Marketing we'll show you how to get the lead you need to achieve your marketing quota. We provide the tools and services necessary to attract more prospects, generate more leads and convert more sales online. We are your full-service digital marketing agency with programs proven to meet your marketing quota, your goals and your budget.
Can BroadVision Marketing help your San Francisco business? Find out with a complimentary consultation.
Jaco Grobbelaar is the owner of BroadVision Marketing Agency. BroadVision Marketing works with business owners to put in place inbound and outbound marketing strategies that consistently secure new clients. The BroadVision Marketing Training Center is located in Petaluma, CA and primarily serves companies in the San Francisco Bay area.