By now you have probably recognized the value of having prospective customers and clients find your business by searching on the Internet. And you likely have a good understanding that Search Engine Optimization (SEO), quality content, and the use of Social Media all play a part in making that happen.
Inbound Marketing is one of the most effective and efficient strategies for creating substantial and increasing traffic to your company's website. It does this by bringing together all these elements along with informed analysis and tracking.
And while traffic alone is not sufficient for capturing and nurturing quality leads, a strategic and robust inbound marketing approach will ensure that the audience you are targeting is made up of the prospects that your business needs.
Implementing an Inbound Marketing Strategy
Okay, so you're aware of the benefits of implementing an inbound marketing strategy. The next question then is do you have the time and resources to implement an inbound marketing strategy on your own? Or should you look to an experienced and knowledgeable digital marketing agency like BroadVision Marketing to develop and implement it for you?
Another way to look at the question is "Can you afford to fully immerse yourselves into an inbound marketing campaign and all that goes along with it?"
Here are a few items you need to consider:
1. Project Management
Do you have a skilled Project Manager to lead the development, implementation and management of this new marketing strategy? Inbound marketing involves much more than simply publishing occasional blog posts or putting out an email newsletter.
Developing, orchestrating and actually executing an effective strategy requires a particular skill set as well as a commitment of time and resources. Most companies already operate at capacity with their existing staff. Adding the functions required for project management can be a daunting challenge.
2. Content Development
Do you have the time and personnel to consistently generate fresh and engaging content? This might be in the form of white papers, reports, e-books, blogs, case studies, checklists, videos, and webinars.
The truth is most businesses are already stretched to capacity just carrying out the day-to-day operations let alone having to tackle the labor-intensive tasks of ongoing content development.
3. Landing Pages and CTAs
Do you have the tools needed to attract more visitors and convert more of them into leads? With inbound marketing this is accomplished with targeted landing pages and well-crafted calls to action, or CTAs.
And while it may appear to be a simple matter of creating a stand-alone landing page site, or uploading a button on your home page, the truth is more than that. An effective use of landing pages and CTAs is an integral part of a larger, comprehensive strategy and plan.
4. Social Media
Are you comfortable with all the social media platforms and can you engage with potential customers in a meaningful way? Again, the effective use of social media in and integrated inbound marketing strategy involves much more than meets the eye.
Your business may already have a social media presence: various LinkedIn profiles perhaps, possibly a business page on Facebook, a Twitter feed, maybe even Google+ or Pinterest. But does your company possess the knowledge and skills to leverage and optimize social media as an integral part of an inbound marketing strategy?
The Case for a Digital Marketing Agency
Fortunately, you don't have to attempt this on your own! Your options for implementing a successful inbound marketing strategy include turning to a professional firm that can work with you to maximize your efforts.
A qualified agency like BroadVision Marketing will develop a roadmap with an implementation timeline, marketing milestones, and key deliverables. Using this roadmap we will create the framework and structure for us to work with you and help you to achieve your marketing goals.
Get your Free Complimentary Inbound Marketing Session to help you make an informed decision or call BroadVision Marketing at 707-799-1238.
Jaco Grobbelaar is the owner and CMO of BroadVision Marketing. BroadVision Marketing works with business owners to put in place inbound and outbound marketing strategies that consistently secure new clients. The BroadVision Marketing Training Center is located in Petaluma, CA and primarily serves companies in the San Francisco Bay area.