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BroadVision Marketing Blog

Optimizing Your Site Structure for Better SEO Results

Posted by Dean Sander on Mon, Jan 09, 2023 @ 10:46 AM

Search engine optimization (SEO) has become an essential part of any company’s digital marketing strategy. For those who are new to the game, SEO is a set of best practices and strategies that help your website rank higher in organic search results. The structure of your website can have a huge effect on whether or not it will reach its full potential in terms of SEO. 

If you don’t have a well-structured site, you won't be able to rank as well for relevant keywords and phrases. Thankfully, the experienced marketing professionals at BroadVision Marketing are here to help! 

Definition of Site Structure - What Does It Mean?

What is site structure? In simple terms, your website’s structure is the way its pages are organized and linked together. A well-organized site is easy for both visitors and search engine crawlers to navigate, which can lead to better SEO results.

There are a few different factors to consider when optimizing your site’s structure, including navigation, URL structure, and breadcrumbs.

1. Website Navigation

Navigation refers to the links on your website that help visitors move around from one page to another. A good navigation system should be easy to use and understand, with clear and concise labels. It should also be consistent across all pages on your site.

2. URL Structure

The URL structure is how your website’s pages are named and organized. A well-structured URL makes it easy for both visitors and search engines to understand what a page is about. Additionally, a well-structured URL can help improve your click-through rate from search engine results pages, also referred to as SERPs.

3. Breadcrumbs

Breadcrumbs are links that show the hierarchy of your website’s pages. They provide additional context for both visitors and search engines, and can also help improve the usability of your website.

Implementing these three factors can help you optimize your site’s structure for better SEO results. If you need assistance getting started, please do not hesitate to connect with us - we are here to help.

Importance of Site Structure for SEO

Site Structure

Site structure refers to the way in which pages on a website are organized and linked to one another. A well-organized site structure can make it easier for search engines to crawl and index your pages, as well as for users to navigate your site. This is important for SEO because it can help to improve the visibility and ranking of your pages in search engine results. 

When search engines crawl a site, they use links to discover new pages and understand the relationship between pages. A clear and logical site structure can make it easier for search engines to understand the content on your site and how it is organized, which can help to improve the relevance of your pages for specific search queries. 

In addition to helping with search engine crawling and indexing, a well-organized site structure can also help to improve the user experience by making it easier for visitors to find the content they are looking for on your site. This can lead to higher levels of engagement and conversion, which can also have a positive impact on your search engine rankings. 

A clear and logical site structure is important for SEO because it can help to improve the visibility and ranking of your pages in search engine results, as well as the user experience on your site. BroadVision Marketing can help you create a custom plan to improve your site structure and achieve better SEO results. Contact us today for a free consultation!

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Key Elements of a Good Site Structure 

A good site structure is key to achieving better SEO results. A well-organized website with a clear hierarchy and easy navigation will help search engines understand your site content and index it properly. Relevant URLs and internal linking also play an important role in optimizing your site for better SEO results.

BroadVision Marketing can help you optimize your site structure for better SEO results. We can audit your existing website and make recommendations for improving your site structure, navigation, and URL structure. We can also help you create new content that is optimized for the keywords you want to target. 

Tips for Improving Your Site Structure 

If you want to improve your site's SEO results, start with your site structure. Here are a few tips to help you get started:

  • Organize your content into categories. This will help search engines understand what your site is about and index it accordingly.
  • Use breadcrumb navigation. This helps both users and search engines understand the hierarchy of your site's content.
  • Use descriptive and keyword-rich URLs. This helps search engines understand what each page on your site is about and also makes it easier for users to remember the URLs.
  • Use header tags to signal the importance of your content. This helps search engines determine which content is most relevant to a particular query.
  • Use XML sitemaps. These provide search engines with an overview of your site's content, which can help them index your pages more effectively.

Common Site Structure Mistakes to Avoid

Site Structure Mistakes


One of the most important aspects of SEO is site structure. A well-organized website is easier for search engines to crawl and index, and it also provides a better experience for users. However, there are a few common mistakes that can result in poor site structure and hurt your SEO efforts.

1) Orphaned Pages with No Internal Links

If you have pages on your website that are not linked to any other pages, they are considered "orphaned." Orphaned pages are difficult for search engines to find and index, and they can also hurt your click-through rate because users may not be able to discover them.

2) Duplicate Content or Duplicate Topics

If you have multiple pages on your website with the same or similar content, it can be confusing for search engines and users. Search engines may penalize you for having duplicate content, and users may get frustrated if they see the same thing over and over again. Make sure each page on your website offers unique and relevant information.

3) Broken Links

Broken links occur when a user tries to access a page that doesn't exist. This can happen if you delete or move a page without redirecting the old URL, or if someone else linking to your site mistypes the URL. Broken links are bad for user experience and can also hurt your SEO by preventing search engines from crawling and indexing your site properly.

4) Deep Nesting

Deep nesting is when you have too many levels of navigation on your website. This can make it difficult for search engines to crawl and index all your pages, and it can also make it hard for users to find what they're looking for. Try to keep your site structure as shallow as possible by making sure there are no more than three levels of navigation.

BroadVision Marketing is Here to Help You Improve Your Site Structure and So Much More

BroadVision Marketing is dedicated to helping you improve your site structure and achieve better SEO results. We understand the importance of having a well-organized website that is easy for users to navigate, and we will work with you to create a custom plan that fits your specific needs. 

In addition to improving your site structure, we can also help you with content creation, keyword research, link building, and more. Contact BroadVision Marketing today and let us help!


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Topics: Inbound marketing agencies, Web content, Landing pages

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