BroadVision Marketing Blog

Social media is a swirling, evolving and often confusing realm for many business owners. Yet most know that they should be there in order to promote their businesses. But how?

At the risk of being overly simplistic, social media can do two primary things for a business: increase awareness and build trust. But, you may ask, can't you sell and advertise there, too? Yes, you can. But those are not the predominant benefits of having a social media presence for businesses. 

Topics: social media strategy, content marketing, Social Media, Content Marketing Strategy, digital marketing

All brands have content. But not all brands are engaged in content marketing. But there is huge value in using content as a marketing strategy. 

Your website must be a source of value for your customers in order to be found online and to drive visitor traffic to your site, and to have the opportunity to engage with those customers. And the best way to make that happen is with quality content.

Topics: content marketing, website traffic, Search Engine Optimization, content creation, infographic, Content Marketing Strategy

We see 'content marketing' as a foundation for inbound marketing. And the numbers show it works and in a big way!

Okay. To be fair, there are some ideas about both content marketing and inbound marketing out there. Some "gurus" tout one over the other, or dismiss one while promoting the other.  Are they the same? Are they different?

Topics: content marketing, Small business marketing strategy, inbound marketing, Internet Marketing Strategy, content creation

The most affordable - and effective - approach to Internet marketing is with inbound tactics. But without a solid strategy your results will be less than stellar.

There is a temptation for small business owners and marketers to simply rely on "word-of-mouth" and referrals through social media channels. For too many, this is what constitutes their "affordable" Internet marketing approach. The problem is that, first off, not that many people are probably going to talk about your business.

Topics: inbound marketing strategy, content marketing, infographic, affordable internet marketing, sample marketing plan, promotion

Today it is generally understood that SEO is a requirement for any business with an online presence. But most businesses also need an affordable SEO service.

Today it is apparent that SEO is far more complex and organic than it was at any time previously. Failure to keep up with the evolving state of SEO can cause a business to literally "fall of the radar" of organic search. And this means that keeping up with the changes can require a full-time SEO specialist.

Topics: content marketing, inbound marketing agency, affordable internet marketing, SEO services, affordable SEO, affordable local seo

We've said it before and it is more true than ever: visual content is a powerful means for engaging visitors and generating website traffic and shares.

However, most of us are not designers and, many of us, struggle with anything creative. But even if your organization can hire creative staff or pay for freelance graphic design, it is a time-consuming process.

Topics: powerpoint, content marketing, website traffic, social media marketing, SlideShare, infographics, visual content

The purists in the marketing world would say that Pay-Per-Click (PPC) and Inbound Marketing are mutually exclusive. Yet, together, they make a powerful marketing strategy.

We are huge proponents of inbound marketing and high value content as a basis for an effective marketing strategy. And we're not alone. Increasingly, year after year, more and more marketers and brands are turning to various forms of content marketing tactics that are incorporated in an inbound approach. 

Topics: Advertising, Google Search, content marketing, Advertising and Marketing, Landing pages, inbound marketing, PPC

Everyone knows now that content - good content - is the key to driving traffic to a website. But being simply "good" isn't enough. It has to be the right content, as well.

 

Topics: content marketing, website traffic, organic visitors, Business Blogging, inbound marketing, email marketing

When it comes to inbound marketing, content is said to be King. If that is true, then content distribution is the Royal Chariot! So what works best to get seen?

One of the often misguided bits of content marketing advice that get passed around is that if you simply create good content, you can drive traffic to your website. While it is true that creating good content is absolutely essential for content marketing, it is only the first part of the equation. 

Topics: content marketing, Guest Blogging, inbound marketing, Content Marketing Strategy, email marketing, content distribution, distribution channels

Your business blog posts can establish your position as an expert or your company as a leader in your industry. But only if you are actually blogging!

Your company blog can be used to provide valuable information for your audience and become a trusted resource. 

Topics: content marketing, website traffic, Corporate blog, Business Blogging, inbound marketing, SEO