BroadVision Marketing Blog

Written content in inbound marketing is a proven approach to driving traffic and engaging your audience. But visual content is becoming more and more a part of the mix. 

 

Topics: content marketing, website traffic, inbound marketing, video, infographic, SlideShare, images, graphics, visual content

Some principles never change and this is true for marketing. Even for Internet marketing. Call them 'life principles or 'marketing truths', they are always there and must be applied for marketing success.

 

Topics: content marketing, Business Blogging, inbound marketing, Marketing Principles, affordable internet marketing

Inbound marketing is a proven strategy for generating high quality leads and conversions. But there are other strategies that can be used along with it.

While some business owners or their marketing managers might be familiar with Account-based marketing, or ABM, many are not. The first question to answer, then, is what exactly ABM is and can it be used alongside an inbound marketing approach?

Topics: Advertising, content marketing, inbound marketing, Marketing strategy, account-based marketing

Your customers and website visitors can be a valuable source of content. And this user-generated content can boost your inbound marketing efforts if used creatively. 

What is user-generated content anyway?

Topics: content marketing, website traffic, inbound marketing, content curation, marketing site visitors, faq

In many ways, an affordable Internet marketing strategy is not much different than an "old school" approach. There are different tactics you can use to get the attention of your audience. So how do you choose?

Internet marketing is actually a very broad canvas that can be filled with a variety of subjects, so to speak. Chief among these, in our view, is the use of "inbound marketing" strategies as opposed to simple, paid advertising. In other words, owned media versus paid media.

Topics: content marketing, inbound marketing, Internet Marketing Strategy, SEO, affordable internet marketing, affordable SEO

SEO and especially local SEO is a critical part of Inbound marketing and is constantly changing. So what are the major trends for 2017? 

[An earlier version of this post was published one year ago. This post has been revised and updated to 2017.]

Topics: content marketing, inbound marketing, SEO, mobile search, affordable SEO, local SEO, voice search

Everyone likes to watch videos. The statistics prove it. But using video for your own marketing does not have to be expensive or difficult. 

There is a place for professionally produced videos that are part of a multi-channel marketing campaign. And then there is your own business. The budget just isn't there for a $10,000 video, nor do you have a the resources for launching and managing a complex campaign. So is video something that is just going to have to wait?

Topics: content marketing, Videos, YouTube Videos, Video Marketing, inbound marketing tips, affordable internet marketing

Content comes in many forms and email is one of the most effective. Despite what some may think, email is still going strong. So how do you do it well? 

Content marketing is, simply put, the process of garnering prospects and potential customers through the use of great content that is published in various formats and and a variety of channels. What many business owners tend to overlook, however, is the medium of email.

Topics: email, content marketing, Email lists, inbound marketing, Marketing strategy, email marketing

Inbound marketing is a proven approach to cost-effective business success. But there is another element that drives the success of inbound marketing, and that is Local SEO.

Every business has the challenge of attracting and acquiring new customers. For many businesses, marketing and sales is often driven by the need to outpace attrition with acquisition. There's an old saying that goes, "If you got no business, you don't have a business."

Topics: content marketing, inbound marketing, Search Engine Optimization, affordable internet marketing, local SEO

Contrary to what some observers and experts in the marketing realm tell you, white papers are still a solid tool for affordable Internet marketing. Do you have any?

There are any number of ways to leverage the Internet for you marketing strategy. One of the most effective and affordable approaches is what is known as inbound marketing. This is simply a "tried and true" strategy that makes use of content to attract visitors and leads to your website, allowing you to nurture those relationships with the goal of making customers.

Topics: content marketing, local inbound marketing strategy, content creation, affordable internet marketing, white papers