BroadVision Marketing Blog

 

[This article was first published in July 2017 and has been revised and updated for 2024.]

Whether it's simply a home page, or a series of specialized destination pages, having effective landing pages is one of the key elements of an affordable local SEO strategy.

If you are a local business, or even an online business with a local, geographic focus, you don't need to be found by the entire world on the Internet. You simply need to be found locally.

Topics: CTA, Landing page optimization, Landing pages, affordable SEO, local SEO, affordable local seo, AI, GMB, Google My Business

The best content marketing strategies use landing pages to capture leads and build an email list. But there is far more to it than just having somewhere for them to land. You want to be sure that they stay and engage!

Have you ever been on a commercial flight that has a stop before you get to your final destination, but didn't require a plan change? It probably left you with that odd experience of being able to say you've "been" to a certain city, but you never really did anything there. You sat on a plane, looked out the window perhaps, and flew on to you final destination. 

Topics: CTA, call-to-action, Landing page optimization, Landing pages, lead magnet

Everyone marketing online seems to have landing pages and it's a proven tactic for online marketing strategies. But how can you compete and still get conversions?

There is a rising tide of online "noise" and marketing clutter that every business has to confront and break through in order to be seen and heard.

Topics: CTA, call-to-action, Landing page optimization, Optimization, Landing pages, Mobile device, responsive design, mobile-friendly design

You might pay for clicks, rely solely on SEO, or use a combination of tactics to drive traffic to your site. But if your landing pages aren't enticing, engaging, and compelling, visitors aren't staying.

 

Topics: website traffic, Landing page optimization, Landing pages, inbound marketing, content development, website design

Everyone agrees that the primary purpose of your website is to attract, inform and engage visitors. But everyone does not agree on the best ways to make that happen.

 

Topics: website traffic, Landing page optimization, Landing pages, inbound marketing local, local SEO, SEO strategy

There are a number of critical elements that make up effective local SEO. But one of the most important is your landing page.

There are many ways to increase your web traffic using an inbound marketing strategy and local SEO, but one of the best is providing offers for prospects that bring them to a landing page. But just having a landing page is not all there is to the process.

In fact, your landing page needs to be optimized in order to maximize your actual conversions.

Breaking Down the Local Landing Page

While there are a number of approaches to crafting a killer landing page, it turns out there are some specific practices you should follow to to increase your potential for driving web traffic to your site.

The last thing you want to happen to a visitor to your landing page is confusion. Your landing page should be compelling, clean and designed to bring your visitor along a simple path.

The marketing firm, Nifty, did a recent study having gathered data from the top ranking websites in five industries (Legal, Storage Units, Dentistry, Pest Control, Construction), in the 50 largest metropolitan areas in the United States. And a number of smaller ones just to mix it up.

Their goal was to look at five different industries and see what they were all doing to get that coveted top spot in the local pack, among other things.

Topics: call-to-action, Landing page optimization, Landing pages, local inbound marketing, SEO, mobile search, local SEO

Topics: landing page, CTA, inbound marketing strategy, Landing page optimization, business blog

There are many ways to increase your web traffic and one of the best is through offers to prospects that bring them to a landing page. But just having a landing page - or 40 or more! - is not all there is to the process. Your landing page should be optimized, as well, in order to maximize your actual conversions.

Topics: website traffic, Landing page optimization, Optimization, Landing pages, white papers

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A military tactical model can help you optimize your landing page. Your landing page itself is the very tactical initiative on the front line, but it needs to be directed by higher level strategies made up of useful intelligence and market learning from the battlefield. Since the point of your landing page is conversion and sales, you need to examine not just your landing page per se, but a pyramid of seven successive levels that will bring you the win.

Topics: marketing, Marketing and Advertising, landing page, Google, Conversion rate, Landing page optimization, Optimization, Facebook, Social Media, Marketing Principles, Business

[caption id="" align="alignright" width="279" caption="Feedback loop"] [/caption]

You have a business or a service. What is the ultimate goal of your website? It’s not to get people to look at it and think you have created a cool landing page. You want to sell them your product or service. To make the sale you want to convert the lookers into customers. This is where the landing page makes a difference. Today your business depends on how well you create your online marketing program and the effectiveness of your landing page.  You want that page optimized.

Topics: marketing, Marketing and Advertising, landing page, Conversion rate, Landing page optimization, Optimization (mathematics), Marketing Plan, internet marketing, Social Media, Marketing Principles, Business