---
title: Marketing Strategist Philip Kotler
description: Explore the world of marketing strategy with insights from the renowned Marketing Strategist Philip Kotler on the BroadVision Marketing Blog. Discover expert perspectives, trends, and actionable tips to elevate your marketing game and stay ahead in the dynamic marketing landscape.
image: https://blog.broadvisionmarketing.com/hubfs/philip_kotler.png
---
# Marketing Strategist Philip Kotler
By [**Jaco Grobbelaar**](https://blog.broadvisionmarketing.com/author/jaco-grobbelaar) on Mon, Sep 06, 2021 @ 02:21 PM
### **Introducing Marketing Strategist Philip Kotler.**
This video was part of a talk given by marketing strategist Professor Philip Kotler to the [London Business Forum](http://www.londonbusinessforum.com/events/marketing_strategy).
Professor Kotler begins his talk by inventing an acronym on the spot: CCDVTP.
He defines that to mean:
Create, Communicate, Deliver Value to a Target market at a Profit.
Now a business is really involved in three businesses--product management, brand management and customer management
Professor Kotler ends by saying, "This is a radical change in marketing."
**For more information:**
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### **Information on Philip Kotler:**
>
#### [Philip Kotler](http://www.kellogg.northwestern.edu/faculty/directory/kotler_philip.aspx) is the S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Management, Northwestern University, Evanston, Illinois. He received his Master’s Degree at the University of Chicago and his PhD Degree at MIT, both in economics. He did post-doctoral work in mathematics at Harvard University and in behavioral science at the University of Chicago. Professor Kotler is the author of: *Marketing Management: Analysis, Planning, Implementation and Control,* the most widely used marketing book in graduate business schools worldwide; *Principles of Marketing; Marketing Models; Strategic Marketing for Nonprofit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; The Marketing of Nations;**Kotler on Marketing, Building Global Biobrands, Attracting Investors, Ten Deadly Marketing Sins, Marketing Moves, and Marketing Insights from A to Z.* He has published over one hundred articles in leading journals, several of which have received best-article awards.
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