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Jaco Grobbelaar

Posts by Jaco Grobbelaar

The “Like” Button Stays; “Share” and “Recommend” Go

[caption id="" align="alignright" width="266" caption="Facebook"] [/caption] Facebook is making it easier for a person t …

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2 min read
Sun, Jun 05, 2011 @ 09:35 PM

Attentionomics: An idea proposed by Steve Rubel

[caption id="" align="alignright" width="220" caption="Twitter"] [/caption] What do you get when you link attention with …

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2 min read
Thu, Jun 02, 2011 @ 12:30 PM

An Exciting Adventure in Branding for Beginners

[caption id="" align="alignleft" width="144" caption="Finger-lickin' good"] [/caption] Can you identify these clever say …

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2 min read
Thu, May 26, 2011 @ 11:29 PM

What is the Difference Between Brand and Branding?

[caption id="" align="alignright" width="168" caption="Which is your favorite?"] [/caption] A few years ago I was in a s …

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3 min read
Tue, May 24, 2011 @ 08:41 PM

Branding for Beginners

[caption id="" align="alignright" width="150" caption="Cheerios-made with whole grains"] [/caption] You want to go into …

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2 min read
Sun, May 22, 2011 @ 11:35 PM

Marketing Message - The “Audio Logo”®

What do you say when someone asks you what you do? This is a great opportunity to use Your Core Marketing Message, utili …

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1 min read
Tue, Jan 18, 2011 @ 11:27 AM

Some of the biggest brands in the US have discovered PURLS...

Companies Worldwide Using PURLS More than 500 companies worldwide are using PURLS to manage thousands of cross-media mar …

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1 min read
Mon, Jan 03, 2011 @ 12:20 PM