Marketing Message - The “Audio Logo”®

What do you say when someone asks you what you do? This is a great opportunity to use Your Core Marketing Message, utilizing Marketing Syntax. The combination of Target - Problem - Outcome - Story will typically get more attention and interest than talking about your process, benefits and features.

The formula is:

What do you do?

We/I work with _______________ (This Target Market ) __________________________

Who __________________ (Have this Problem or Challenge) ______________________

How do you do that?

We/I help them get _____________ (Ultimate Outcome) __________________________

Tell me more

A good example is ______________ (Success Story) ______________________________

Now try creating your own Audio Logo.